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Luminous Creative Imaging: Dope Not Broke

Luminous Creative Imaging is an Amsterdam-based studio created by Fedde Souverein and Rutger Luijs, specialising in complex visuals including 3D/CGI, illustration, digital photo manipulation, photography and video.

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We recently featured Luminous’ immersive ‘Dope Not Broke’ campaign designed to promote MSI’s new range of budget gaming motherboards. Managing Director Fedde shared with us an inside view of their workflow and how the stunning images were brought to life with the help of HDR Light Studio.
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Lightmap Launches HDR Light Studio 5.3

Innovative computer graphics lighting tool adds revolutionary new Area Lights feature.

1st March 2016 – Today, Lightmap announced the immediate availability of HDR Light Studio version 5.3. This new release adds ‘Area Lights’ to its feature set, allowing users to interactively create and control both HDRI Map and set of Area Lights with the same ‘artist friendly’ ease of use that has made HDR Light Studio a favourite lighting tool with professional 3D artists world-wide.Maya Connection - Renderers

The ‘Maya’ Connection is the first to take advantage of the new Area Lights feature, supporting all leading renderers: MentalRay, V-Ray, Maxwell, Arnold, Octane, Redshift, RenderMan and Iray for Maya.

3ds Max, Cinema 4D, Modo and Nuke/Octane Connections will be updated soon to support the new area lights feature.

“We are very excited about the HDR Light Studio 5.3 release. The ability to control both the environment map and area lights using one unified lighting workflow is a totally unique approach and a significant evolution of our software. In fact it’s the biggest update we have ever made” says Mark Segasby, Lightmap CEO. “Our customers love how fast they can block out lighting and adjust it using HDR Light Studio’s interactive HDRI map, and how fast this renders. By adding the ability to promote a light from the HDRI map into 3D, users can use all of HDR Light Studio’s controls and content to light details on their models too.”

Area Lights in Maya

Left: Area Lights in the Maya scene    Right: Area Lights lighting effect

IBL and Final Shot

Left: Just the HDRI map lighting     Right: Area Lights and HDRI map lighting together

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