Lightmap caught up with Thule’s resident 3D artist, Norbert Nagel, who witnessed the benefits of our software firsthand at the Total Chaos event in Bulgaria earlier on this year and recommended Thule add our software to their 3D pipeline.
After attending a talk on HDR Light Studio at Total Chaos 2018 in Sofia, Bulgaria, Norbert headed back to Sweden impressed and inquisitive to how our innovative lighting software could help Thule’s aim of promoting and simplifying the task of assembling their outdoor products.
Luminous Creative Imaging is an Amsterdam-based studio created by Fedde Souverein and Rutger Luijs, specialising in complex visuals including 3D/CGI, illustration, digital photo manipulation, photography and video.
We recently featured Luminous’ immersive ‘Dope Not Broke’ campaign designed to promote MSI’s new range of budget gaming motherboards. Managing Director Fedde shared with us an inside view of their workflow and how the stunning images were brought to life with the help of HDR Light Studio. Continue reading →
Lightmap got the chance to speak to Milan-based 3D generalist, Matteo Rossi, who specialises in product and architectural visualisations, about his Omega Speedmaster watch project, lit using HDR Light Studio.
Lightmap caught up with Declan McGurry, a 3D artist at Schawk in London, to learn about his journey as an artist, the evolution of 3D and the impossibility of working without HDR Light Studio.
As far back as he can remember, Declan McGurry always dreamt of becoming an artist. Intrinsically influenced by the endless competitive duals with his older creative siblings, then nurtured by his Father’s career as a Lithographic Printer; his chosen career path as an artist seemed almost inevitable. Continue reading →
Lightmap recently came across Troublemakers wonderful Alhambra jewellery collection for Van Cleef and Arpels on Behance; a global campaign created alongside directing duo Burcu and Geoffrey for the French agency, Mazarine. We reached out to the Paris-based studio’s executive producer, James Hagger, to find out how they developed the animation, the challenges involved, and how HDR Light Studio’s simplicity heightened their creativity.
Lightmap recently visited the Wonder Vision studios in Henley-on-Thames to interview co-founders, Joe Thomas and James Elderton about the companies university origins, their passion for detail, and how HDR Light Studio has made their lighting workflow more efficient.
After spending a short afternoon with Joe and James of Wonder Vision, I couldn’t help but feel a sense of admiration for their artistic passion and innate sense of confidence – it wasn’t a case of ‘if’ they were to be successful all those years ago, but when.
Joe and James met as fresh-faced students studying Product Design at Loughborough University; both ambitious to do more than graduate and work at an agency creating someone else’s vision – they wanted to create their own. Whilst on placement during their third year, Joe and James envisioned a plan to launch their own CGI production studio offering high-end photoreal services. Their ambitious seeds were officially sown in 2010 and Wonder Vision was born. Continue reading →
Lightmap caught up with the talented people at Midcoast Studio to discuss their history, success and how HDR Light Studio enables them to achieve maximum believability in their renders.
A friendship and shared vision to one day open a studio that would serve as a collaborative hive of creativity culminated in the creation of Midcoast Studio, a leading visual solutions studio based in Detroit, Michigan. Founded with traditional photography values at heart in 1984 by fellow Rochester Institute of Technology graduates, Madison Ford and Paul Slocum, the studio has experienced incredible success in the commercial photography field. Their talent and collaborative approach have led a number of high calibre automotive companies to trust their vision, including the iconic Harley Davidson brand. Continue reading →
The word legend is invariably used far too frequently these days, but we are not mistaken when we share these stunning images of the legendary musician, Jimi Hendrix, created by the supremely talented Declan McGurry – with the help of HDR Light Studio. Continue reading →
Marc Greyvenstein is a 3D Artist at The Mill in London; a studio home to world-class visual effects, cutting-edge technology and creative excellence. With over 15-years of industry experience, specialising in lighting, texturing and look development, Marc takes us through his workflow when re-creating the McLaren 570S model, lit stunningly with HDR Light Studio.
Lightmap had the opportunity to chat with Designer, 3D Graphic Artist and Photographer, Damian Misiura, about his experience with 3D technology and how HDR Light Studio has stimulated his creativity.
As a Graphic Designer, Damian Misiura has honed his craft for the last twelve years at Polish mineral water brand, Cisowianka, and in recent years, Perlage; successfully collaborating with a small creative team to designs bottles, cans, packaging and labels through the use of 3D visualisations, animations, photos and videos.
For Damian, traditional working was seemingly the most effective way of turning his ideas into a visual reality; new technologies, including 3D, were looked at with a cautious, reserved eye. Traditional methods were tried and tested, but the lengthy process of designing packaging and hours spent in photo or movie sessions meant there quite simply wasn’t the time for him to unearth the potential of 3D software.