Thule: Heightening the Customer Experience

Lightmap caught up with Thule’s resident 3D artist, Norbert Nagel, who witnessed the benefits of our software firsthand at the Total Chaos event in Bulgaria earlier on this year and recommended Thule add our software to their 3D pipeline.

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After attending a talk on HDR Light Studio at Total Chaos 2018 in Sofia, Bulgaria, Norbert headed back to Sweden impressed and inquisitive to how our innovative lighting software could help Thule’s aim of promoting and simplifying the task of assembling their outdoor products.

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Waves of Compatibility

HDR Light Studio - Compatability

An unhappy customer recently emailed us. They were using an older version of HDR Light Studio and wanted to use it with the new Cinema 4D R20 connection. They couldn’t do this because the maintenance had lapsed on their permanent HDR Light Studio and Connection licenses and the last plug-in they were entitled to was compatible with Cinema 4D R19.

The customer felt that with other plug-in software they use – they buy it and get free compatibility updates when new versions of Cinema 4D are released. Then they pay for upgrades of the plug-in to get new features if they want them. So they felt our model was unreasonable.

After some attempts to reply to this email, I realized a couple of sentences were not enough to adequately explain why we have our current business model. So I decided to write a blog post to explain better. I’m taking the time to do this because I can see the customer’s point of view and have a lot of sympathy with it. I hope with a good explanation they will at least understand the challenges we face in developing HDR Light Studio and our plug-in connections, and how our business model supports this. Continue reading

Luminous Creative Imaging: Dope Not Broke

Luminous Creative Imaging is an Amsterdam-based studio created by Fedde Souverein and Rutger Luijs, specialising in complex visuals including 3D/CGI, illustration, digital photo manipulation, photography and video.

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We recently featured Luminous’ immersive ‘Dope Not Broke’ campaign designed to promote MSI’s new range of budget gaming motherboards. Managing Director Fedde shared with us an inside view of their workflow and how the stunning images were brought to life with the help of HDR Light Studio.
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Black Friday / Cyber Monday Sale 2018

Black Friday Sale
SALE NOW ON! BUY HERE NOW

Lightmap is happy to announce we are having another Black Friday / Cyber Monday Sale again this year. The sale exclusively applies to our 1 Year Subscription Node-locked Licenses (HDR Light Studio and Connections).

The 33% discount will automatically be applied at our store checkout during the sale period. Continue reading

Cinema 4D Artist: Matteo Rossi – Omega Speedmaster Project

Lightmap got the chance to speak to Milan-based 3D generalist, Matteo Rossi, who specialises in product and architectural visualisations, about his Omega Speedmaster watch project, lit using HDR Light Studio. 

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Declan McGurry: Destined to Create

Lightmap caught up with Declan McGurry, a 3D artist at Schawk in London, to learn about his journey as an artist, the evolution of 3D and the impossibility of working without HDR Light Studio.

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As far back as he can remember, Declan McGurry always dreamt of becoming an artist. Intrinsically influenced by the endless competitive duals with his older creative siblings, then nurtured by his Father’s career as a Lithographic Printer; his chosen career path as an artist seemed almost inevitable.
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Maya Artists: Troublemakers – Alhambra Campaign

Lightmap recently came across Troublemakers wonderful Alhambra jewellery collection for Van Cleef and Arpels on Behance; a global campaign created alongside directing duo Burcu and Geoffrey for the French agency, Mazarine. We reached out to the Paris-based studio’s executive producer, James Hagger, to find out how they developed the animation, the challenges involved, and how HDR Light Studio’s simplicity heightened their creativity.

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New HDR Light Studio Training Video

To coincide with our latest release of HDR Light Studio Carbon – Drop 4, we have developed a new training video for users new and old to demonstrate the core concepts of how HDR Light Studio works. These helpful tips and shortcuts will ensure all users have a solid understanding of our software.

Getting Started with HDR Light Studio Video

Both a full-length video and bite-size version are available for your convenience. You can then follow along with the video using our free fully-functional 15 day trial of HDR Light Studio.