As Digital Marketing Intern, Swayam is managing the website and social media platform for Lightmap. She is inviting customers to share their stories in form of content and images on how they use HDR Light Studio to light their shots. When she isn’t dealing with digital marketing, she would be talking about her country - India, cultural traditions and travelling.
Mechanical engineers and designers want to make beautiful images of their creations as much as any 3D artist. For an engineer, it’s a small part of the process, but their designs are a work of art and worthy of being viewed in the best possible light. Often engineers are asked to create images of designs for presentations and even product catalogs. There is no shortage of the need for better images of engineering solutions – from the smallest widget to major engineering marvels.
CAD rendering technology is well established and there is a wide range of visualization solutions for engineers. However, a key ingredient to making a high quality image is the lighting. Have you tried but failed to produce images you are happy with, even when you have done everything right, they just don’t look like the photographic images you strive for.
Usually, CAD renders fail because of the lighting. With images relying on stock HDRI images that just don’t suit your design. Even if you have been provided with a library of HDRs to choose from – it takes time to try them all out. It’s hit and miss, a render and hope strategy.
With HDR Light Studio there is a better and easier way to photo real perfection in CAD renders. Don’t try to find the right lights – make the right lights! All in an instant.Continue reading →
“HDR Light Studio significantly enhanced the quality of my rendered images.” Cary James, Tiffany
Rings, bracelets and jewels are so shiny and reflective; they can be notoriously difficult to light when making computer generated images to replace photography. HDR Light Studio makes it easy to fully control and place reflections exactly where you want them in an instant. Say goodbye to jewellery renders that look like CAD models; your customers will think it’s a photograph when lit with HDR Light Studio.
Commercial advertising imagery can require 3D artists to create works of art within a matter of days, even hours.
HDR Light Studio provides commercial artists with a huge amount of creative freedom to quickly create photo-real lighting effects to enable hyper-real advertising imagery. Make images for the highest profile advertising campaigns faster than ever with HDR Light Studio.
Hotpoint – PK3D
HDR Light Studio software has become a firm favorite amongst those wishing to create stunning CGI advertising images. Lighting is powered by a dynamic HDRI map, generated on the fly. The final lighting has all the benefits of image based lighting – which is stunning images, where illumination and reflections work in perfect harmony. Continue reading →
Quickly and easily create perfect HDRI lighting for your pack shots!
Professional photographers go to great lengths to perfectly control the lighting around pack shots. They shape the reflections and illumination to communicate the form and materials that have been so carefully considered in creating the packaging design. Packaging is an extension to the brand, which is why it’s so important to get the lighting perfect.
HDR Light Studio software is best known and widely used in the automotive market. Every car is different and needs precise placement of lighting to compliment the design of the vehicle. HDR Light Studio provides a precise and fast route to a perfectly lit automotive CGI shot.
3rd floor company CGI works mainly in the area of visualizing transportation/cars. It was founded by the German car photographer Steffen Schrägle. He has been working for all big car brands and mostly over the last 6 years was able to work with CGI processes in car photography. That was the main reason he has set up 3rd floor company CGI in order to provide quick turnaround of CGI imagery yet still maintaining the high standards that clients are looking for. Continue reading →
We had a chat with Oddur, one of our student users of HDR Light Studio, who had been sending us some amazing images created using HDR Light Studio Educational Edition….
Hi Oddur, where are you studying and what course are you on?
I’m currently in the Professional Photography program at Brooks Institute in Santa Barbara, California. The school offers a full time 3-year BFA program that teaches you all aspects of commercial photography. For a few years now, CGI has been offered as an elective course.
An interview with Bruce Bigelow, Creative Director and HDR Light Studio user
First of all what do Electric Art do, and what’s your job there?
Electric Art are a high end creative image house working out of Sydney, Australia. We create mostly still images for advertising using retouching and 3D, but we’re doing an increasing amount of animation work ranging from online to TV. My main job is that of Creative Director so I basically oversee all works going out of Electric Art. I also head up the 3D department. I tend to get fairly involved in the pre-production process, estimating jobs etc.
Hi Jeremy, could you tell me in a few sentences what ‘Dekode’ does and who you do it for?
We’re a UK based award winning industrial design consultancy working in sectors ranging from consumer electronics, medical and scientific through to transport. We enjoy a central role in the design strategy and brand expression made by some of the world’s leading manufacturing companies. Our experience ranges from digital cameras for Philips and audio products for Grundig to aircraft interior work for Virgin Atlantic. We are proud to have won both Red Dot and IF design awards for the last four years running for our work with audio brand Revo (www.revo.co.uk).