At Lightmap, we enjoy doing customer surveys to understand what you love about HDR Light Studio and what you want us to improve. We are grateful to our customers who took time to complete the survey and share some amazing insights. It will definitely help us shape the software in future.
Tom Nowak is a VRED Artist and CEO at Lean Design GmbH, Germany. He specializes in computer generated imagery for the automotive industry. We caught up with Tom to ask him about his career in computer generated imagery and his workflow. Continue reading
3rd floor company CGI works mainly in the area of visualizing transportation/cars. It was founded by the German car photographer Steffen Schrägle. He has been working for all big car brands and mostly over the last 6 years was able to work with CGI processes in car photography. That was the main reason he has set up 3rd floor company CGI in order to provide quick turnaround of CGI imagery yet still maintaining the high standards that clients are looking for. Continue reading
3D Artist Magnum1976
Hi David (Magnum1976), looking at your web site, you work on a wide range of creative visual projects in both 2D and 3D. How did your career start, in 2D or 3D?
I am self-taught since I was a kid. I did not go to art or design school, but in 1999, I was able to join a communication agency thanks to my graphic skills on Photoshop, Xpress and Indesign. But after 6 years in 2D, I wanted to learn 3D and went on a 3 month training course to get started. I continued to train myself after this with tutorials on 3ds Max.
How did you come to choose MODO as your main 3D software?
During my 3ds Max training, I read a 3D magazine where there was an article about Modo 202, showing the ability to paint directly on the 3D model. I wanted to know more, so I put 3ds Max aside for Modo. The early days in Modo were difficult I must admit it, but once tamed, I have never left it.
We were really happy to find out that HDR Light Studio has been used to light the car shots in the new MG3 ad, recently airing on UK TV. Harniman Photography has a nice blog article explaining the project and their involvement. Check it out here >
Thanks to Nigel Harniman for sharing this lovely MG3 shot with us, lit with HDR Light Studio.
See more of Nigel’s world class photography and CGI creations at: www.harniman.com
Thanks to Matt Workman for letting us re-post this interesting article about his unique HDR Light Studio previs workflow for a video shoot.
Author: Matt Workman
In this article I walk through my process of lighting a “Social Videos Series” for BMW and the Super Bowl XLVII. First, visualizing the framing and angles in Autodesk Maya, then designing the lighting and reflections using HDR light Studio, and finally translating those results into a real world lighting set up.
INTRO / CONCEPT
In January 2013, producer Daniel Roversi @ KBS+ contacted me about a “Social Videos Series” for BMW. I was given several reference photos of what angles we were looking to capture and some basic CAD files of the cars. I collected a large sample of BMW renderings and photos from their previous campaigns as reference for lighting and framing. BMW is a very well known brand so I wanted the cars “read” as BMW and to stick with their overall lighting style.
“Part of the concept is the ability to react almost in real-time to events. We estimated, approved, pre-produced, shot and edited in 10 days.” It’s a new frontier in advertising where brands are in direct contact with their customers through outlets like Facebook, Youtube, and Twitter. When the Ravens won the Super Bowl the “Winner” spot was released within seconds.
FRAMING / ANGLES
Using the floor plans of the stage and some reference photos I had taken on the tech scout, I recreated the stage and cyc in 3D using Autodesk Maya. It was important that any angles and lighting setups I created in 3D could be possibly within the physical restrictions of the stage. After calculating where the camera would need to be for each angle (front, three quarter front, and profile) with Maya’s 3D camera I was ready to start lighting.
LEFT MONITOR: Canon C300 live video tap, RIGHT LAPTOP: Autodesk MAYA running HDR Light Studio 4.0 + Maya Plug-in
Lightmap’s HDR Light Studio 4 Live Connection Arrives for RTT DeltaGen 11.0.3
Lightmap announces the HDR Light Studio 4 Live connection for RTT DeltaGen 11.0.3. The connection brings full support for HDR Light Studio including the revolutionary interactive LightPaint feature allowing DeltaGen users to click directly within their rendered viewport to place and select lights on HDR Light Studio’s canvas. Continue reading
Unique New Solution to Provide Simple and Powerful Lighting Approach to the Creation of Photo-quality Renders
LONDON – March 9, 2011 – Lightmap Ltd., makers of HDR Light Studio, and Next Limit Technologies, creators of Maxwell Render, are excited to announce HDR Light Studio Live for Maxwell Render, a new plugin that provides users with a totally new approach to lighting objects. This software will aid the visualization process for jewellery, product and automotive designers by adding interactive real-time lighting, reflection design and HDRI environment augmentation within Maxwell Studio.
HDR Light Studio Live is designed specifically for HDRI lighting design and enables the replication of a studio photography experience. Containing over 100 pictures lights, the plugin includes a wide range of studio light source captures for added realism and provides the perfect solution to replace product photography of consumer goods, jewellery and cars. Continue reading