Unleashing Creativity with COLORS AND THE KIDS (CATK)

COLORS AND THE KIDS (CATK) is an interdisciplinary studio that blends design, motion, and music to expand the possibilities of brand identity and cultural expression. Their name isn’t just a label - it reflects and reaffirms their approach. It serves as a reminder to dream big and let curiosity lead the way through their tried-and-true process.

Collaborating with global brands and forward-thinking organisations, CATK thrives on partnerships that embrace original thinking and leading-edge practices. Their clients span a variety of industries, but they all share one thing in common - a desire for bold, visually compelling narratives.

The Secret Ingredient: What Sets CATK Apart

CATK’s superpower lies in their unique perspective and strategic approach. They excel at transforming complex ideas into precise, visually compelling narratives. By deeply understanding their clients' needs and products, they craft work that is both aesthetically refined and forward-thinking. This ability to merge strategy with creativity is what sets CATK apart in the world of design, motion, and music.

Bringing Nike Kids Global to Life with HDR Light Studio

On the Nike Kids Global project, HDR Light Studio played a pivotal role in refining reflections, highlights, and overall illumination, enabling CATK to strike the perfect balance between control and playfulness. The interactivity of HDR Light Studio allowed for rapid iterations - crucial for meeting tight deadlines without compromising on quality.

Mastering Materials for Google Chromebook and Tibber Homevolt

For projects like Google Chromebook and Tibber Homevolt, lighting was key to making materials feel tangible without over-polishing them. When working on Tibber Homevolt, CATK needed soft gradients on surfaces to maintain an authentic look. HDR Light Studio provided the precise control needed to fine-tune highlights and subtle variations.

Versatility Across Stills and Animation

CATK leverages HDR Light Studio for both stills and animations. In stills, it allows them to perfect lighting quickly, reducing the need for multiple render passes. In animation, HDR Light Studio ensures consistent lighting across frames while enabling real-time tweaks - keeping the workflow fluid and efficient.

Streamlining Workflow and Solving Challenges

HDR Light Studio has revolutionised CATK’s workflow by minimising back-and-forth adjustments, reducing render passes, and eliminating last-minute changes. It keeps the creative process smooth and efficient, allowing the team to focus more on storytelling and less on technical hurdles.

CATK has used HDR Light Studio for over a decade, for simple reasons:

"HDR Light Studio works, it’s efficient, and it saves time. The intuitive interface and meaningful updates brings improvements to ensure that the tool remains powerful without unnecessary complexity."

For agencies, owning HDR Light Studio offers significant benefits in creative control and workflow efficiency. The software enables rapid iteration, helping teams meet tight deadlines while maintaining high-quality results. Its precise lighting control strikes the perfect balance between realism and creativity, ideal for a range of projects. By streamlining workflows, reducing the need for multiple render passes, and minimizing adjustments, HDR Light Studio allows agencies to focus more on storytelling and less on technical challenges, delivering visually compelling narratives with ease.

A huge thank you to COLORS AND THE KIDS for sharing their creative journey with us. It’s incredible to have such a longstanding customer who has trusted HDR Light Studio for over a decade. We’re proud to support their innovative approach to design, motion, and music. To see more of their inspiring work, visit CATK's website and follow them on LinkedIn and Instagram.

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