After spending a short afternoon with Joe and James of Wonder Vision, I couldn’t help but feel a sense of admiration for their artistic passion and innate sense of confidence – it wasn’t a case of ‘if’ they were to be successful all those years ago, but when.
Joe and James met as fresh-faced students studying Product Design at Loughborough University; both ambitious to do more than graduate and work at an agency creating someone else’s vision – they wanted to create their own. Whilst on placement during their third year, Joe and James envisioned a plan to launch their own CGI production studio offering high-end photoreal services. Their ambitious seeds were officially sown in 2010 and Wonder Vision was born.
Wonder Vision developed in the most organic way possible – an ambition of two friends with no financial resources or real business knowledge, just sheer determination and passion to create the best renders possible. This seemingly naive view of business has allowed Joe and James to grow, learn and develop an agency from the ground up in a way that is unique to them.
During Wonder Vision’s rapid growth, they have both had to tackle a variety of challenges often synonymous with running and owning a business, including marketing, finance and web development which they managed single-handily. Their versatility, independence and desire to learn not only enhanced their understanding of running a business but crucially, how to make it a success.
”After graduation, rather than accepting positions at respectable businesses within the industry, myself and Joe offered to work alongside these companies on behalf of Wonder Vision in order to build a strong portfolio, client base, and income stream. Our early success allowed us to purchase the necessary infrastructure required, including servers and 3D software to further enhance Wonder Vision’s offering.”