What is the story behind the animation and where can it be seen?
The animation was created for an ongoing 360 global campaign for the Alhambra collection by Van Cleef & Arpels. The film takes us on an exciting adventure through multiple scenes. While following a graceful butterfly, we discover the iconic jewellery collection, Alhambra. Infused with a springtime atmosphere, this film is a fresh approach to Burcu & Geoffrey’s elegant animation style. The campaign has been developed for film, print, digital content, shop windows, events and augmented reality.
How did HDR Light Studio help create the Alhambra project?
HDR Light Studio approach to lighting global scenes is a really intuitive tool that enabled us to create the Alhambra project. The software made it possible to search and validate various lighting setups very quickly, without making it too technical. The simplicity of the software allowed us to focus on the purely artistic aspects of the project, all the while gaining time on precision and consistency.
What other software was used to make the video and why did you use this combination?
On this project, we used Maya to do the majority of the 3D work, Photoshop to create the 2D designs, including the textures and skies, and Premiere Pro for the editing. The jewel modelling was done in Zbrush, whilst V-Ray was used to render all the backgrounds and characters. We also utilised Maxwell in combination with HDR Light Studio to render the jewels, and finally, the compositing was completed in Nuke.