Jeff Patton NVIDIA feature

There’s a nice feature on Jeff Patton and his work using 3DS Max with iRay on the NVidia web site. Check it out here: http://www.nvidia.com/object/mercedes-benz.html

It does however fail to mention that Jeff has been a long time user of HDR Light Studio in his work, and in fact it’s a key component in achieving his superb results. Nearly all Jeff’s renders now utilize HDR Light Studio – in most cases representing all of the lighting for the scene. Jeff is able to take background photographs and build convincing HDR environments using HDR Light Studio to work on top of existing HDR environments from other locations and craft them using additional lighting and effects – so you’d never guess no HDR was shot on the background location.

The results are great car renders that bring out the best in the vehicle whilst bedding the car into the background. Certainly iRay and HDR Light Studio has proven to be an ideal partnership here.

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About Mark Segasby

Mark Segasby is the Co-Founder and CEO of Lightmap. His background as a first class product designer and visualization artist led to the development of HDR Light Studio lighting software in 2009. Since then he has been working with 3D artists and designers around the world, helping them light their shots faster and with more creative control. Because HDR Light Studio works with all leading 3D software and renderers, Mark has gained considerable knowledge and experience of the rendering industry, being up to date with all the latest developments through Lightmap’s partnerships with the companies in this field. He is on a mission to teach 3D artists the importance of lighting as a key ingredient in the success of their imagery.