Duncan Dix Audi A3 project lit with HDR Light Studio

Published: 20th September 2017 | Updated: 14th October 2021

Duncan Dix is D&AD awarded Creative Director with 10 years’ experience across Broadcast, Film, Live Event & Print. Duncan lit Audi A3 images with HDR Light Studio and shared his story of lighting with us.

Audi A3

Audi A3

”The aim of the Audi project was to produce clean, atmospheric images focusing on the lines of the car. Synthetic softboxess were used to light the matte finished carpaint, creating extremely clean reflections without artefacts. The ‘light paint’ tool was essential in accurately lighting the lines of the car.”

”The Cinema 4D connection was used with Octane to render the images. Using HDR Light Studio in conjunction with the interactive preview has sped up my lighting workflow tenfold.”

” I now find HDR Light Studio indispensable. It’s one of those things – once you use it it’s hard to go back to a workflow without it”

Audi A3

Audi A3

”I have been working in motion graphics as a designer & director for ten years. I’ve always had a passion for creating detailed hi-resolution images, and I am about to set up a company focusing on this work. HDR Light Studio is proving to be an essential part of the pipeline.”

Check out Duncan’s work on his new website

This entry was posted in Customer Stories and tagged Industry: Automotive, Renderer: Octane, 3D Software: Cinema 4D.