Pursuing the art of Automotive CGI showed the most promise for making this happen; it would enable me to utilise both skills/interests to their greatest potential, allowing me to create meaningful and radical creative images.
It has been a great journey for me so far, working with Happy Finish in their Mumbai office, doing what I love most – bringing cars to life in CGI!
Lightmap: What kind of work does your company do, and what kind of clients do you have?
Derek: Happy Finish, globally, has a wide spectrum of clientele. They’re considered a one-stop solution for all creative campaign needs such as CGI and Image Retouching, as well as being a pioneer in the world of AR, VR, 360 films and Artificial Intelligence. In our Asia operations, the majority of our clients are in the automotive, FMCG, fashion and hospitality sectors; Hindustan Unilever, ITC, Nestle, L’oreal, Nissan, Volkwagen, Skoda, Jeep, to name a few.
Lightmap: Do you think there are any challenges that you faced as an up-coming 3D artist in India that artists in Europe and USA don’t have? Or maybe there are advantages?
Derek: Honestly, there are many challenges! Artists in Europe and US have a lot more exposure. There are designated field of study to develop 3D skills, maturity level of the clients and audiences are higher in comparison to the India market, with CG being utilised in more ways and over a wider range of industries.
Cost is another factor which proves a challenge for us in India, in terms of machinery, software licensing and educational courses to learn CG skills.
Having said that, there are some advantages of being a 3D artist in India. The market is relatively untapped in terms of providing quality over quantity; the requirements for excellent high-end imagery to help boost a marketing campaign, especially in the automotive sector.
As India and its market becomes more globally aware of the latest trends, having creative know-how and technical expertise, aids us as 3D Artists and creative post-production houses, such as Happy Finish, to stand apart from the crowd – we can provide both quality and time efficiency.