Ars Thanea is an Advertising Agency and Creative Production Studio based in Warsaw, Poland. They constantly deliver award-winning works for international and local brands, with a reputation for a bold approach with a huge love of polishing every detail. The company emphasise that every success they earn, they owe to the most professional people on board and the highest quality tools used on a daily basis.
Ars Thanea have been HDR Light Studio users since version 1.5. We caught up with them recently to find out how HDR Light Studio 5 was helping their lighting workflow.
“HDR Light Studio is definitely a great software. The most important thing while using it is the huge improvement on efficiency for the whole Ars Thanea team. We can speed up production processes still keeping the highest standards of quality in our projects, which is priority number one for us.”
Marcin Molski – Business Unit Director
“HDR Light Studio is a perfect tool for product renders. I like it both with lighting up various materials, my favourite one is metal, and for creating the light for the main scene. While working on one of the recent projects, HBO Oscar Night, I used HDR Light Studio to get rid of the reflection from the statue edges and to create the overall scene mood. I love this possibility of adding all the little lights – it allows me to present every single detail and show the product in a full glory. I also do appreciate that the software works very fast and has a enormous impact on my workflow.”
“I like to use HDR Light Studio in projects that combine a photo shoot with 3D CGI. It’s so great that I am able to recreate and match the whole lighting set up so easily with HDR Light Studio. Most of all I love that, despite the simplicity of user interface, there is a huge variety of individual, realistic lighting. One of my favourite features is the Light Paint option, which lets you add highlights easily, right where you want them to be.”
“I have worked in the CGI industry over 10 years. I may say now, that over that time the automotive field became my hobby horse, which you can clearly see through my portfolio. They know this very well in Ars Thanea, and I’m consequently assigned to such projects. I’m responsible for lighting, shading and the rendering stages, so HDR Light Studio is like my second hand. The software is just irreplaceable in lighting-up the models in the scene, but I also use it to create the HDRI reflection maps of every part of the vehicle model – such as body, wheels, headlights, etc. Then I put the main HDRI maps to the “reflection” feature in the Light Dome, which makes combining the extra reflections much easier in the compositing process.”
Many thanks to the whole team at Ars Thanea for being awesome HDR Light Studio users, producing amazing work and spending time working with us on this feature. To see more amazing imagery from Ars Thanea – visit their web site at: www.arsthanea.com