Lightmap caught up with the talented people at Midcoast Studio to discuss their history, success and how HDR Light Studio enables them to achieve maximum believability in their renders.
A friendship and shared vision to one day open a studio that would serve as a collaborative hive of creativity culminated in the creation of Midcoast Studio, a leading visual solutions studio based in Detroit, Michigan. Founded with traditional photography values at heart in 1984 by fellow Rochester Institute of Technology graduates, Madison Ford and Paul Slocum, the studio has experienced incredible success in the commercial photography field. Their talent and collaborative approach have led a number of high calibre automotive companies to trust their vision, including the iconic Harley Davidson brand. Continue reading →
The word legend is invariably used far too frequently these days, but we are not mistaken when we share these stunning images of the legendary musician, Jimi Hendrix, created by the supremely talented Declan McGurry – with the help of HDR Light Studio. Continue reading →
My project at Lightmap this month was to create dirt and dust materials to be applied to a variety of wooden, metal and painted objects. The development of materials is a very challenging subject and by carrying out this project I was able to enhance my material skills further in order to produce the most realistic renders.
The next challenge I was set at Lightmap was to create balloon style text in Cinema 4D, Modo, Maya and 3ds Max; rendering in Octane, V-Ray and Modo. The purpose of this project was to expand my knowledge and skill-set using a variety of software to model, sculpt and develop the perfect balloon text. My plan involved creating plastic and nylon metallic style balloons using ‘HDR’ as my design, which may seem straightforward enough, but for a relative novice in balloon creation, it presented numerous challenges.
Lightmap are delighted to be a part of Total Chaos– 18/19 May at Sofia, Bulgaria.
Europe’s newest computer graphics event is being run by Chaos Group. Chaos Group products include V-Ray and Corona renderers – both are supported and very popular with HDR Light Studio users. Continue reading →
HDR Light Studio let’s you paint your V-Ray scenes directly with light.
It’s fast, precise and improves image quality!
HDR Light Studio supports V-Ray and plugs into 3ds Max, Maya, Cinema 4D, MODO and Rhino. As you light your 3D scene in HDR Light Studio, the plugin updates V-Ray RT in real-time. Welcome to interactive image based lighting!
Mark Segasby talks with HDR Light Studio user Samuel Axelsson. We discuss his path into 3D, the software he uses, his product visualization work for POC, his retouching for Volvo and his 3 year break from 3D learning to paint. It was an amazingly fun conversation.
Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)
We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading →