Tag Archives: lighting

3ds Max Artists: Ars Thanea

Ars Thanea Logo

 

Ars Thanea is an Advertising Agency and Creative Production Studio based in Warsaw, Poland. They constantly deliver award-winning works for international and local brands, with a reputation for a bold approach with a huge love of polishing every detail. The company emphasise that every success they earn, they owe to the most professional people on board and the highest quality tools used on a daily basis.

Ars Thanea have been HDR Light Studio users since version 1.5. We caught up with them recently to find out how HDR Light Studio 5 was helping their lighting workflow.

“HDR Light Studio is definitely great software. The most important thing while using it is the huge improvement on efficiency for the whole Ars Thanea team. We can speed up production processes still keeping the highest standards of quality in our projects, which is priority number one for us.”
Marcin Molski – Business Unit Director

Piotr Nowacki

Peter Nowacki, 3D Artist, Ars Thanea – www.pnowacki.com

“HDR Light Studio is a perfect tool for product renders. I like it both with lighting up various materials, my favourite one is metal, and for creating the light for the main scene. While working on one of the recent projects, HBO Oscar Night, I used HDR Light Studio to get rid the reflection from the statue edges and to create the overall scene mood. I love this possibility of adding all the little lights – it allows me to present every single detail and show the product in a full glory. I also do appreciate that the software works very fast and has a enormous impact on my workflow.”

HBO The Oscar Night - HDR Light Studio

HBO The Oscar Night


 

Anna Mierzejewska

Anna Mierzejewska, 3D Artist, Ars Thanea – www.anagraphics.pl

“I like to use HDR Light Studio in projects that combine a photo shoot with 3D CGI. It’s so great that I am able to recreate and match the whole lighting set up so easily with HDR Light Studio. Most of all I love that, despite the simplicity of user interface, there is a huge variety of individual, realistic lighting. One of my favourite features is the Light Paint option, which lets you add highlights easily, right where you want them to be.”

DUPont Detail

DU Pont Ad


 

Pawel Szklarski

Pawel Szklarski, 3D Artist, Ars Thanea – www.pawelszklarski.pl

“I have worked in the CGI industry over 10 years. I may say now, that over that time the automotive field became my hobby horse, which you can clearly see through my portfolio. They know this very well in Ars Thanea, and I’m consequently assigned to such projects. I’m responsible for lighting, shading and the rendering stages, so HDR Light Studio is like my second hand. The software is just irreplaceable in lighting-up the models in the scene, but I also use it to create the HDRI reflection maps of every part of the vehicle model – such as body, wheels, headlights, etc. Then I put the main HDRI maps to the “reflection” feature in the Light Dome, which makes combining the extra reflections much easier in the compositing process.”

Mercedes_Benz_CLA

Mercedes_Benz_CLA_detail

 

Many thanks to the whole team at Ars Thanea for being awesome HDR Light Studio users, producing amazing work and spending time working with us on this feature. To see more amazing imagery from Ars Thanea – visit their web site at: www.arsthanea.com

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KeyShot Artists – Formotive

We talked with Niall Hamilton and asked few questions about how Formotive use HDR Light Studio in their design consultancy.

Urbina Motorbike

Urbina Motorbike

What type of 3D work do you do?
Formotive Design Studio helps create innovative conceptual and developmental industrial design solutions across the areas of transport, product and more.

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MODO Artists: Crizalis Studio

3D Artist Magnum1976

Rolex

Rolex

Rolex_Side

Rolex_Side

Hi David (Magnum1976), looking at your web site, you work on a wide range of creative visual projects in both 2D and 3D. How did your career start, in 2D or 3D?
I am self-taught since I was a kid. I did not go to art or design school, but in 1999, I was able to join a communication agency thanks to my graphic skills on Photoshop, Xpress and Indesign. But after 6 years in 2D, I wanted to learn 3D and went on a 3 month training course to get started. I continued to train myself after this with tutorials on 3ds Max.

How did you come to choose MODO as your main 3D software?
During my 3ds Max training, I read a 3D magazine where there was an article about Modo 202, showing the ability to paint directly on the 3D model. I wanted to know more, so I put 3ds Max aside for Modo. The early days in Modo were difficult I must admit it, but once tamed, I have never left it.

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HDR Light Studio launches LightWave3D plug-in

HDR Light Studio adds an exciting new way to light your shots in LightWave 3D.

HDR Light Studio - Lightwave3D

Newtek LightWave3D users can now enjoy live lighting sessions with HDR Light Studio – for the real-time creation and editing of HDRI maps with instant feedback in the VPR view.

HDR Light Studio adds an exciting new way to light your shots in LightWave 3D that’s: easy, fast, creative, and produces stunning final results. Simply click on the LightWave viewport, even in VPR mode or an Octane Live view, to position your lights where you want them directly on your shot, with instant visual feedback. This point and click lighting approach will revolutionize your rendering workflow – saving time and improving your renders.

“It’s exciting to see HDR Light Studio go to market with its new Live Connection plug-in for LightWave—the first designed to directly support LightWave’s VPR,” said Rob Powers, president, LightWave 3D Group. “By offering an interactive, real-time lighting tool that takes advantage of the power of the VPR in LightWave, artists are free to easily explore different image-based lighting scenarios.  Image based lighting was a first in LightWave; it creates very realistic and subtle lighting of a scene. HDR Light Studio’s ability to tap into the VPR to extend image-based editing makes it an essential tool for any LightWave artist.”

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PK3D Studio – Studio Lighting with V-Ray for 3ds Max

The best part of developing creative software is when our customers share their artwork with us. Some images are a cut above the rest and take the quality bar to a higher level, and this is one of those cases. These images by PK3D Studio are absolutely stunning and show how computer generated imagery can truly be a replacement for photography.

PK3D Studio has been using HDR Light Studio with V-Ray for 3ds Max since version 1. It has become the main lighting tool for Piotr’s work in V-Ray. He only reaches for V-Ray 3D light sources once he has the main lighting accomplished using HDR Light Studio.

Here are some words from Piotr about the project:

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MODO users are loving HDR Light Studio

MODO users love how HDR Light Studio has made their work easy, simple and creative.

modo_hdrls_users_blog

HDR Light Studio is first and foremost a lighting tool, the HDRI map is simply the carriers of your lighting intent. HDR Light Studio let’s 3D artists express their lighting vision with unparalleled ease and speed within MODO. Our users light their shots faster and achieve sophisticated lighting and reflections without worrying about managing an array of complex settings.

MODO Customer Images

The new HDR Light Studio for MODO integration is helping both beginners and the most advanced users to create better lit imagery. Let’s hear what some of our MODO users are saying about HDR Light Studio… Continue reading

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Framestore’s award winning Qualcomm Snapdragon spot- Lit by HDR Light Studio

Framestore and HDR Light Studio

Framestore have been using HDR Light Studio to light variuos shots recently. We caught up with Andy Rowan-Robinson, CG Supervisor, who explains their use on a recent TV spot for Qualcomm.

HDR Light Studio Screen Grab with Maya and Arnold

“In the Snapdragon spot HDR Light Studio was used from blocking out the lighting right through to adding the final tweaks. It allows an extremely quick method to correct our orientations and quickly balance the base HDR images that we send to our renderer. We can play with the general levels of these base images before we go in and lighten and darken specific areas on the fly to create the shape and look that we are after. Continue reading

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Studio Lighting Techniques with HDRI Maps

Image based lighting (IBL) using a HDRI map created with HDR Light Studio is particularly suited to perfectly lighting a single object or small collection of objects.

Studio lighting with IBL

Here we show a variety of scene set-up approaches in your main 3D software/renderer and talk about their advantages and disadvantages. The example we use here is the Stanford Dragon with a small chrome ball. Continue reading

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What is HDR Light Studio?

HDR Light Studio™ is a dedicated tool for creating lighting. It connects to your 3D software providing a fast and easy way to light your 3D images. Real-time and interactive – simply ‘drag and drop’ lights onto your 3D model.

Lighting designs can easily and quickly be adjusted within this resolution independent tool. HDRI maps can be output as fast low-res previews through to high quality production output- in either .HDR or .EXR file formats.

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