About Third Floor Company
Third Floor Company produces high quality CGI projects, specializing in automotive imagery. The company was founded in 2009 by the German car photographer Steffen Schrägle. Since 1999, he has worked for many large car brands and was able to bring the CGI processes into car photography. Third Floor Company was primarily set up to provide a quick turnaround of CGI imagery, whilst maintaining the high-quality standards required by clients.
The photographic experience on-location plus the understanding of CGI processes creates the perfect foundation for a flexible and professional workflow. The photographer’s perspective and understanding are hugely beneficial – from the first moment concept layouts are sent, to the final end product. Over the years, Third Floor Company has developed an effective system not only for data management and preparation for its clients but also for data evaluations, data repair/modeling, through to the final high-end image production. Continue reading →
Sonoco-Trident is the world’s fastest growing and most innovative digital brand management business. They have been using HDR Light Studio for 2 years now.
Let’s see what Sonoco-Trident 3D artists have to say about HDR Light Studio software.
The software allows us to very quickly create very realistic lighting set ups for our CGI scenes. It has completely changed how we build our scenes and allowed us to massively improve the quality of renders we produce.
HDR Light Studio is very easy to use, and gives us full control of specific highlights and shadows with its full spectrum of controls, presets and settings.
The software is perfect for creating studio style product shots, which is the bulk of what we do at Trident. It has everything you need to recreate a virtual photography studio on your desktop. Having the ability to ‘drag and drop’ a highlight means you can focus on creativity rather than technical limitations. Prefect for people who aren’t very technical, like me!
We are delighted that fxguide has written their first article about HDR Light Studio. John Montgomery interviewed Andy Rowan-Robinson, from Framestore, about their use of HDR Light Studio for lighting CGI content in commercials. The article also covers the new features found in version 5.4. Read the full article here.
Tom Nowak is a VRED Artist and CEO at Lean Design GmbH, Germany. He specializes in computer generated imagery for the automotive industry. We caught up with Tom to ask him about his career in computer generated imagery and his workflow. Continue reading →
HDR Light Studio adds an exciting new way to light your shots in LightWave 3D.
Newtek LightWave3D users can now enjoy live lighting sessions with HDR Light Studio – for the real-time creation and editing of HDRI maps with instant feedback in the VPR view.
HDR Light Studio adds an exciting new way to light your shots in LightWave 3D that’s: easy, fast, creative, and produces stunning final results. Simply click on the LightWave viewport, even in VPR mode or an Octane Live view, to position your lights where you want them directly on your shot, with instant visual feedback. This point and click lighting approach will revolutionize your rendering workflow – saving time and improving your renders.
“It’s exciting to see HDR Light Studio go to market with its new Live Connection plug-in for LightWave—the first designed to directly support LightWave’s VPR,” said Rob Powers, president, LightWave 3D Group. “By offering an interactive, real-time lighting tool that takes advantage of the power of the VPR in LightWave, artists are free to easily explore different image-based lighting scenarios. Image based lighting was a first in LightWave; it creates very realistic and subtle lighting of a scene. HDR Light Studio’s ability to tap into the VPR to extend image-based editing makes it an essential tool for any LightWave artist.”
Learn how the size of objects is represented in a HDRI environment.
Let’s take some time to understand how the size of objects is represented in a HDRI environment. The most common type of HDR image format used for lighting in CG rendering is the Equirectangular format. This rectangular image format has a ratio of 2:1 and when mapped onto a sphere it correctly represents the viewpoint looking around a full 360 degrees in all directions from a point in space. These images can be created in a number of ways, but for the purposes of this discussion, lets imagine they are being captured with a Spheron camera system.