Tag Archives: Automotive rendering

In conversation with Derek DSouza – Happy Finish

Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)

Derek Dsouza

Derek DSouza

We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading

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Duncan Dix Audi A3 project lit with HDR Light Studio

Duncan Dix is D&AD awarded Creative Director with 10 years’ experience across Broadcast, Film, Live Event & Print. Duncan lit Audi A3 images with HDR Light Studio and shared his story of lighting with us.

Audi A3

Audi A3

Here is what he says- I’m finding Light Studio indispensable. It’s one of those things – once you use it it’s hard to go back to a workflow without it.

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3ds Max Artist: Jomar Machado

Jomar Image 1

Jomar Machado Is a freelance 3ds Max Artist from Brazil who creates beautiful product images for advertising agencies in Rio de Janeiro. He specializes in automotive imagery.

We caught up with Jomar to ask him how the tools of the trade have changed during his career and how he’s managed to stay at the top of his game. Continue reading

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HDR Light Studio lights up Ford Campaign

CircleMedia - Ford Range

We were delighted to receive these images from HDR Light Studio users CircleMedia.
Produced using 3ds Max / V-Ray / HDR Light Studio 5.

CircleMedia - Ford Edge CircleMedia - Ford Mustang

 

 

 

Project Credits
Client: Ford
Agency: Blue Hive, London
Creative Director: Bryn Attewell
Art Director: Mark Dickens
CGI: CircleMedia
Retouching: CircleMedia

Edge in HDR Light Studio

 HDR Light Studio was used to add specific highlights to the vehicles.

 

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3ds Max Artists: Ars Thanea

Ars Thanea Logo

 

Ars Thanea is an Advertising Agency and Creative Production Studio based in Warsaw, Poland. They constantly deliver award-winning works for international and local brands, with a reputation for a bold approach with a huge love of polishing every detail. The company emphasise that every success they earn, they owe to the most professional people on board and the highest quality tools used on a daily basis.

Ars Thanea have been HDR Light Studio users since version 1.5. We caught up with them recently to find out how HDR Light Studio 5 was helping their lighting workflow.

“HDR Light Studio is definitely great software. The most important thing while using it is the huge improvement on efficiency for the whole Ars Thanea team. We can speed up production processes still keeping the highest standards of quality in our projects, which is priority number one for us.”
Marcin Molski – Business Unit Director

Piotr Nowacki

Peter Nowacki, 3D Artist, Ars Thanea – www.pnowacki.com

“HDR Light Studio is a perfect tool for product renders. I like it both with lighting up various materials, my favourite one is metal, and for creating the light for the main scene. While working on one of the recent projects, HBO Oscar Night, I used HDR Light Studio to get rid the reflection from the statue edges and to create the overall scene mood. I love this possibility of adding all the little lights – it allows me to present every single detail and show the product in a full glory. I also do appreciate that the software works very fast and has a enormous impact on my workflow.”

HBO The Oscar Night - HDR Light Studio

HBO The Oscar Night


 

Anna Mierzejewska

Anna Mierzejewska, 3D Artist, Ars Thanea – www.anagraphics.pl

“I like to use HDR Light Studio in projects that combine a photo shoot with 3D CGI. It’s so great that I am able to recreate and match the whole lighting set up so easily with HDR Light Studio. Most of all I love that, despite the simplicity of user interface, there is a huge variety of individual, realistic lighting. One of my favourite features is the Light Paint option, which lets you add highlights easily, right where you want them to be.”

DUPont Detail

DU Pont Ad


 

Pawel Szklarski

Pawel Szklarski, 3D Artist, Ars Thanea – www.pawelszklarski.pl

“I have worked in the CGI industry over 10 years. I may say now, that over that time the automotive field became my hobby horse, which you can clearly see through my portfolio. They know this very well in Ars Thanea, and I’m consequently assigned to such projects. I’m responsible for lighting, shading and the rendering stages, so HDR Light Studio is like my second hand. The software is just irreplaceable in lighting-up the models in the scene, but I also use it to create the HDRI reflection maps of every part of the vehicle model – such as body, wheels, headlights, etc. Then I put the main HDRI maps to the “reflection” feature in the Light Dome, which makes combining the extra reflections much easier in the compositing process.”

Mercedes_Benz_CLA

Mercedes_Benz_CLA_detail

 

Many thanks to the whole team at Ars Thanea for being awesome HDR Light Studio users, producing amazing work and spending time working with us on this feature. To see more amazing imagery from Ars Thanea – visit their web site at: www.arsthanea.com

15 Day Trial

 

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Polishing Automotive Imagery

In few minutes, HDR Light Studio can make a real difference to the final image. See how Spellwork Pictures enhanced this shot using HDR Light Studio, to add more lighting to enhance the appearance of the car. A polished final result, rendered in V-Ray for 3ds Max.

Thanks to spellwork.de and moofe.com

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Automotive CGI Studio Lighting Demo

Automotive Studio Lighting Demo

Maciek Ptaszynski has produced this fantastic ‘Automotive Studio Lighting’ Demonstration Video using HDR Light Studio 5, standalone. The final result above looks gorgeous.

Watch the video below to see Maciek light this shot from scratch, building up the lighting one light at a time in HDR Light Studio. The final shot is rendered in Maxwell Render.

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VRED Artists: 3rd Floor Company CGI

3rd_floor_juke_blog

About

3rd floor company CGI works mainly in the area of visualizing transportation/cars.  It was founded by the German car photographer Steffen Schrägle. He has been working for all big car brands and mostly over the last 6 years was able to work with CGI processes in car photography. That was the main reason he has set up 3rd floor company CGI in order to provide quick turnaround of CGI imagery yet still maintaining the high standards that clients are looking for. Continue reading

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