Tag Archives: Automotive CGI Studio Lighting

VRED Artists: Third Floor Company GmbH

Nissan X-Trail

About Third Floor Company
Third Floor Company produces high quality CGI projects, specializing in automotive imagery. The company was founded in 2009 by the German car photographer Steffen Schrägle. Since 1999, he has worked for many large car brands and was able to bring the CGI processes into car photography. Third Floor Company was primarily set up to provide a quick turnaround of CGI imagery, whilst maintaining the high-quality standards required by clients.

The photographic experience on-location plus the understanding of CGI processes creates the perfect foundation for a flexible and professional workflow. The photographer’s perspective and understanding are hugely beneficial – from the first moment concept layouts are sent, to the final end product. Over the years, Third Floor Company has developed an effective system not only for data management and preparation for its clients but also for data evaluations, data repair/modeling, through to the final high-end image production. Continue reading

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Automotive CGI Studio Lighting Demo

Automotive Studio Lighting Demo

Maciek Ptaszynski has produced this fantastic ‘Automotive Studio Lighting’ Demonstration Video using HDR Light Studio 5, standalone. The final result above looks gorgeous.

Watch the video below to see Maciek light this shot from scratch, building up the lighting one light at a time in HDR Light Studio. The final shot is rendered in Maxwell Render.

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