Lightmap had the opportunity to chat with Designer, 3D Graphic Artist and Photographer, Damian Misiura, about his experience with 3D technology and how HDR Light Studio has stimulated his creativity.
As a Graphic Designer, Damian Misiura has honed his craft for the last twelve years at Polish mineral water brand, Cisowianka, and in recent years, Perlage; successfully collaborating with a small creative team to designs bottles, cans, packaging and labels through the use of 3D visualisations, animations, photos and videos.
For Damian, traditional working was seemingly the most effective way of turning his ideas into a visual reality; new technologies, including 3D, were looked at with a cautious, reserved eye. Traditional methods were tried and tested, but the lengthy process of designing packaging and hours spent in photo or movie sessions meant there quite simply wasn’t the time for him to unearth the potential of 3D software.
An interview with Bruce Bigelow, Creative Director and HDR Light Studio user
First of all what do Electric Art do, and what’s your job there?
Electric Art are a high end creative image house working out of Sydney, Australia. We create mostly still images for advertising using retouching and 3D, but we’re doing an increasing amount of animation work ranging from online to TV. My main job is that of Creative Director so I basically oversee all works going out of Electric Art. I also head up the 3D department. I tend to get fairly involved in the pre-production process, estimating jobs etc.