To make a realistic, high quality CGI image, you need everything to be right; a perfect 3D model with realistic shaders/materials that react to light (illuminations and reflections) correctly, with render settings that balance sensible render times with a high image quality. Only when all of those ingredients are working well you can start lighting a shot to a high standard using HDR Light Studio.
About Third Floor Company
Third Floor Company produces high quality CGI projects, specializing in automotive imagery. The company was founded in 2009 by the German car photographer Steffen Schrägle. Since 1999, he has worked for many large car brands and was able to bring the CGI processes into car photography. Third Floor Company was primarily set up to provide a quick turnaround of CGI imagery, whilst maintaining the high-quality standards required by clients.
The photographic experience on-location plus the understanding of CGI processes creates the perfect foundation for a flexible and professional workflow. The photographer’s perspective and understanding are hugely beneficial – from the first moment concept layouts are sent, to the final end product. Over the years, Third Floor Company has developed an effective system not only for data management and preparation for its clients but also for data evaluations, data repair/modeling, through to the final high-end image production. Continue reading
We spoke with Felipe Mirez, Visual Director at Falcon Northwest in Medford, Oregon about his experience in working across different industries, challenges he’s faced as a CG artist and how HDR Light Studio plays a key part in his workflow.
Congratulations to Felipe and his team for being awarded ‘Best Regional TV & Multi-Market Cable – Use of Animation’.
Lightmap: What sparked your interest in animation and becoming a Multimedia Animation Artist?
Felipe: Long ago as a kid, I was watching Star Wars for the first time. I was awe-stuck looking by the animation and this is where it all began. I started pursuing stop-motion and 2D animations as hobby and I just couldn’t stop loving it. Fortunately, the new world of CGI started to flourish in the early 90’s and I was fortunate to witness and experience the trend. Continue reading
Amador Valenzuela is Founder & Creative Director of Black Book Studio. Black Book Studio is a creative studio focused on design & animation for the entertainment, advertising, and independent entrepreneur communities.
Black Book recently used HDR Light Studio for lighting the opening shots in the movie John Wick 2. We got in touch to find out more about Amador’s history in 3D, the tools he uses, and how HDR Light Studio was used for John Wick 2.
Amador, how did you get started in 3D?
I’ve always had a passion for drawing and painting, and I knew I wanted to work in a creative field when I grew up. In high school, I took scenic design classes where we built sets for plays. It taught me how to work in a team environment which I loved. 3D seemed to be a mixture of those traditional mediums taken to the next level. I figured demand for that kind of work would only grow over time, so I made a strategic decision to study “computer animation” in College.
At Lightmap, we enjoy doing customer surveys to understand what you love about HDR Light Studio and what you want us to improve. We are grateful to our customers who took time to complete the survey and share some amazing insights. It will definitely help us shape the software in future.
Through the survey, we found that 98% of customers would recommend HDR Light Studio to a friend or colleague. This is a big achievement for us! Thank you for loving and lighting with us.
Luminous Creative Imaging have produced a really gorgeous personal project: Caramel Loves Chocolate.
It’s about fluid dynamics, color, taste, and chocolate and caramel in a loving embrace. Everything was created in 3D and sculpted in Mudbox. Lighting was done in HDR Light Studio 5 and rendered with Maya/Mental Ray.
We have been doing some R&D recently with Octane for Nuke plug-in developer. This has led to a really cool new feature we are exploring – a Frame Buffer in the HDR Light Studio interface. This is not available in our release software yet and is something we are still developing and evaluating.
In this video skip to 6 minutes 30 seconds to see this in action.
3rd floor company CGI works mainly in the area of visualizing transportation/cars. It was founded by the German car photographer Steffen Schrägle. He has been working for all big car brands and mostly over the last 6 years was able to work with CGI processes in car photography. That was the main reason he has set up 3rd floor company CGI in order to provide quick turnaround of CGI imagery yet still maintaining the high standards that clients are looking for. Continue reading
An interview with Bruce Bigelow, Creative Director and HDR Light Studio user
First of all what do Electric Art do, and what’s your job there?
Electric Art are a high end creative image house working out of Sydney, Australia. We create mostly still images for advertising using retouching and 3D, but we’re doing an increasing amount of animation work ranging from online to TV. My main job is that of Creative Director so I basically oversee all works going out of Electric Art. I also head up the 3D department. I tend to get fairly involved in the pre-production process, estimating jobs etc.
We talked with Niall Hamilton and asked few questions about how Formotive use HDR Light Studio in their design consultancy.
What type of 3D work do you do?
Formotive Design Studio helps create innovative conceptual and developmental industrial design solutions across the areas of transport, product and more.