I had the pleasure to spend the 1st week of October visiting existing and potential customers in Sweden. Climaxing in a demonstration of HDR Light Studio at the Cinema 4D User Event organised by our Swedish authorised reseller Creative Tools.
It was an extremely busy week, with many miles being driven on the road between locations, and many miles being driven by my computer mouse, as I provided in depth demonstrations of HDR Light Studio features with 3ds Max, Maya, Cinema 4D and MODO. Continue reading →
Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)
We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading →
Sonoco-Trident is the world’s fastest growing and most innovative digital brand management business. They have been using HDR Light Studio for 2 years now.
Let’s see what Sonoco-Trident 3D artists have to say about HDR Light Studio software.
The software allows us to very quickly create very realistic lighting set ups for our CGI scenes. It has completely changed how we build our scenes and allowed us to massively improve the quality of renders we produce.
HDR Light Studio is very easy to use, and gives us full control of specific highlights and shadows with its full spectrum of controls, presets and settings.
The software is perfect for creating studio style product shots, which is the bulk of what we do at Trident. It has everything you need to recreate a virtual photography studio on your desktop. Having the ability to ‘drag and drop’ a highlight means you can focus on creativity rather than technical limitations. Prefect for people who aren’t very technical, like me!
Duncan Dix is D&AD awarded Creative Director with 10 years’ experience across Broadcast, Film, Live Event & Print. Duncan lit Audi A3 images with HDR Light Studio and shared his story of lighting with us.
Here is what he says- I’m finding Light Studio indispensable. It’s one of those things – once you use it it’s hard to go back to a workflow without it.
Amador Valenzuela is Founder & Creative Director of Black Book Studio. Black Book Studio is a creative studio focused on design & animation for the entertainment, advertising, and independent entrepreneur communities.
Black Book recently used HDR Light Studio for lighting the opening shots in the movie John Wick 2. We got in touch to find out more about Amador’s history in 3D, the tools he uses, and how HDR Light Studio was used for John Wick 2.
Amador, how did you get started in 3D?
I’ve always had a passion for drawing and painting, and I knew I wanted to work in a creative field when I grew up. In high school, I took scenic design classes where we built sets for plays. It taught me how to work in a team environment which I loved. 3D seemed to be a mixture of those traditional mediums taken to the next level. I figured demand for that kind of work would only grow over time, so I made a strategic decision to study “computer animation” in College.
Alberto Luque Marta used HDR Light Studio for the first time to light his project. We were excited to know about his first impression.
He said “The advantage is quite clear, you have the possibility to create a study light or custom fill light to illuminate the model you are going to light and not use a pre-made one. Continue reading →
At Lightmap, we enjoy doing customer surveys to understand what you love about HDR Light Studio and what you want us to improve. We are grateful to our customers who took time to complete the survey and share some amazing insights. It will definitely help us shape the software in future.
Through the survey, we found that 98% of customers would recommend HDR Light Studio to a friend or colleague. This is a big achievement for us! Thank you for loving and lighting with us.
Ars Thanea is an award-winning CGI Studio and home to very talented creatives, thinkers and makers who blend mixtures of ideas and craft around extremely engaging stories to deliver stunning, effective results for their clients.
Ars Thanea loosely translates from Greek as ‘the art of imagination’ and when we visited their Warsaw studio it quickly became apparent that they live up to their name.
The predominantly glass building is papered with drawings penned by their artists. The space is broken up creatively by wood, rope and other structural features that retain a feeling of openness. A variety of interesting lighting rigs add to the ambience of the different areas and there’s even a bed if the day becomes a bit much and you feel like a nap.
We were there to understand the role that HDR Light Studio plays in the creation of their beautiful work and spent time getting under the hood on some recent projects. You can see the results in our video below.
A massive thanks to our amazing hosts at Ars Thanea for being so welcoming.
Left to right: Marcin Molski (Ars Thanea), Mark Segasby (Lightmap), Lucy Cooper (Lightmap), Aleksandra Watras (Ars Thanea)