Lighting Software for CGI Advertising Imagery

Commercial advertising imagery can require 3D artists to create works of art within a matter of days, even hours.

HDR Light Studio provides commercial artists with a huge amount of creative freedom to quickly create photo-real lighting effects to enable hyper-real advertising imagery. Make images for the highest profile advertising campaigns faster than ever with HDR Light Studio.

PK3D - Hotpoint Rendered in V-Ray for 3ds Max

Hotpoint – PK3D

HDR Light Studio software has become a firm favorite amongst those wishing to create stunning CGI advertising images. Lighting is powered by a dynamic HDRI map, generated on the fly. The final lighting has all the benefits of image based lighting – which is stunning images, where illumination and reflections work in perfect harmony. Continue reading

Lighting Software for Packaging Rendering

Quickly and easily create perfect HDRI lighting for your pack shots!

Professional photographers go to great lengths to perfectly control the lighting around pack shots. They shape the reflections and illumination to communicate the form and materials that have been so carefully considered in creating the packaging design. Packaging is an extension to the brand, which is why it’s so important to get the lighting perfect.

Dior Bottle by DVH Visual Productions

Dior Bottle by DVH Visual Productions

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3ds Max Artist: Jomar Machado

Jomar Image 1

Jomar Machado Is a freelance 3ds Max Artist from Brazil who creates beautiful product images for advertising agencies in Rio de Janeiro. He specializes in automotive imagery.

We caught up with Jomar to ask him how the tools of the trade have changed during his career and how he’s managed to stay at the top of his game. Continue reading

Cinema 4D Artists: Irinel Papuc

IPD3D - Daily Render

I’m a long time admirer of Irinel Papuc’s renders, many of which are posted at the Octane Render Facebook Group. I like how each render is about solving a particular challenge, be it trying out a new special effect/process or perfecting a material. I can see how doing these experiments, out side of the day to day workload, will really increase the skills you have at your disposal.

So it was great news to hear that many of those images were also lit with HDR Light Studio. This was the excuse I needed to get in touch with Irinel and find out more. Continue reading

Area Lights added to MODO Connection

MODO Area LightsFriday 1st July 2016 – Today, Lightmap announces the immediate availability of HDR Light Studio version 5.3.4. This new release adds ‘Area Lights’ to the MODO plug-in Connection, allowing users to interactively create and control both a HDRI Map and set of Area Lights with the same ‘artist friendly’ ease of use. The Area Light feature is compatible with: MODO Renderer, Octane and V-Ray. This update also adds compatibility with MODO version 10. Continue reading

HDR Light Studio – Now listed at Behance

Behance - HDR Light StudioWe are delighted that HDR Light Studio is now officially listed in the ‘Tools Used‘ at the Behance portfolio web site. Now our users can officially add HDR Light Studio as a Tool Used when showing their work.

Tools Used Dropdown

We would be very grateful if our users could make sure HDR Light Studio is listed as a Tool Used on Behance for their projects lit using HDR Light Studio.

We know that many customers have tried their best in the past to give us credit. But there have been quite a variety of spellings of our product name – We have seen: hdrlightstudio, HDR Lightmap, HDRI Studio and HDRI Light Studio to name a few. Now we have the official listing, this should avoid those spelling problems.

Already there is a huge body of work you can see on Behance lit with HDR Light Studio:
https://www.behance.net/search?content=projects&sort=published_date&time=week&tools=149481

We would love to see your work there too!