About Third Floor Company
Third Floor Company produces high quality CGI projects, specializing in automotive imagery. The company was founded in 2009 by the German car photographer Steffen Schrägle. Since 1999, he has worked for many large car brands and was able to bring the CGI processes into car photography. Third Floor Company was primarily set up to provide a quick turnaround of CGI imagery, whilst maintaining the high-quality standards required by clients.
The photographic experience on-location plus the understanding of CGI processes creates the perfect foundation for a flexible and professional workflow. The photographer’s perspective and understanding are hugely beneficial – from the first moment concept layouts are sent, to the final end product. Over the years, Third Floor Company has developed an effective system not only for data management and preparation for its clients but also for data evaluations, data repair/modeling, through to the final high-end image production. Continue reading →
Tom Nowak is a VRED Artist and CEO at Lean Design GmbH, Germany. He specializes in computer generated imagery for the automotive industry. We caught up with Tom to ask him about his career in computer generated imagery and his workflow. Continue reading →
3rd floor company CGI works mainly in the area of visualizing transportation/cars. It was founded by the German car photographer Steffen Schrägle. He has been working for all big car brands and mostly over the last 6 years was able to work with CGI processes in car photography. That was the main reason he has set up 3rd floor company CGI in order to provide quick turnaround of CGI imagery yet still maintaining the high standards that clients are looking for. Continue reading →
It was great to hear from HDR Light Studio user Richard Levene, at Recom Farmhouse New York, about their role in the Ford Mustang teaser images.
“Recom Farmhouse’ had the privilege to work on the teaser images for the upcoming release of the new Ford Mustang model. In combination with agency Team Detroit and photographer Uli Heckmann, we created a collection of images with a mixture of CGI and traditional photography. For the images with CGI cars, HDR Light Studio was used extensively in the lighting process with VRED, from previs lighting on set with the photographer to the refined lighting for the final renders. The lighting was kept pretty natural using a HDRI captured on location, with an extra light or two to boost the sun contribution or to bring up a specific detail on the car. HDR Light Studio’s ‘LightPaint’ feature let us place the lights exactly where needed. We can’t live without it now!” says Richard.
What’s interesting about this customer’s story is that HDR Light Studio is being used to place only small modifications to the HDRI lighting captured on location – but those small enhancements, precisely placed, are making all the difference to the dynamic visual quality of the final images. Being able to make these creative lighting edits to your HDRI map on the fly, whilst in a live connection with your interactive render session, is what HDR Light Studio is all about. Continue reading →
London, 17 December 2012: Lightmap announces that PI-VR VRED 6.0 is the first partner software to support the revolutionary interactive LightPaint feature in HDR Light Studio 4. VRED users can click directly within their rendered viewport to place and select lights on HDR Light Studio’s canvas. The result is a fast and precise workflow for perfect lighting and reflections for the most demanding visualization projects. It’s a truly photographic approach to lighting shots. Continue reading →
Just got back from an amazing event in Berlin – IMPRESS3D by PI-VR
It was a great opportunity to meet our VRED plug-in users all in one place. Because HDR Light Studio is very easy and intuitive to use… we don’t hear too much from our customers. But meeting face to face we could hear how our lighting tool had fitted so well into their rendering workflow. Continue reading →
Florian Petersen is an expert user of VRED software by PI-VR. In this recent project Florian has skilled fully placed this Mercedes C class car onto a photographic background image with lighting and reflections provided by a HDRI captured at the location. Both backplate and HDRI are provided by courtesy of MAGROUND, a stock photo agency specialised on high-quality urban and landscape photography with matching HDRI-domes. The location was shot by Christof R. Schmidt exclusively for MAGROUND.
But to bring the car to life then extra lighting was required to make the materials come alive and look more dynamic.
We are proud to announce Pi-VR’s VRED 5.0 now supports HDR Light Studio directly via the new VRED Live plug-in, available now from the Lightmap store.
The new Live plug-in contains all the features of HDR Light Studio Pro v2.0 and allows your HDRI lighting designs to evolve in real-time directly in VRED.
Osman Dumbuya, Managing Director, PI-VR GmbH says:
“HDR Light Studio is an outstanding tool that really helps create a great lighting setup in a very short period of time. Using HDR Light Studio in VRED offers a totally new, intuitive and most important fully interactive way of working. Changes in the light setup are being updated in real time whether you are working in OpenGL or Ray-tracing rendering mode. With HDR Light Studio and VRED you have full control of all your light set-ups. All effects created in HDR Light Studio are fully being taken to account in the 3D environment in VRED to create sophisticated lighting shadowing and reflections.”