Sonoco-Trident is the world’s fastest growing and most innovative digital brand management business. They have been using HDR Light Studio for 2 years now.
Let’s see what Sonoco-Trident 3D artists have to say about HDR Light Studio software.
The software allows us to very quickly create very realistic lighting set ups for our CGI scenes. It has completely changed how we build our scenes and allowed us to massively improve the quality of renders we produce.
HDR Light Studio is very easy to use, and gives us full control of specific highlights and shadows with its full spectrum of controls, presets and settings.
The software is perfect for creating studio style product shots, which is the bulk of what we do at Trident. It has everything you need to recreate a virtual photography studio on your desktop. Having the ability to ‘drag and drop’ a highlight means you can focus on creativity rather than technical limitations. Prefect for people who aren’t very technical, like me!
Duncan Dix is D&AD awarded Creative Director with 10 years’ experience across Broadcast, Film, Live Event & Print. Duncan lit Audi A3 images with HDR Light Studio and shared his story of lighting with us.
Amador Valenzuela is Founder & Creative Director of Black Book Studio. Black Book Studio is a creative studio focused on design & animation for the entertainment, advertising, and independent entrepreneur communities.
Black Book recently used HDR Light Studio for lighting the opening shots in the movie John Wick 2. We got in touch to find out more about Amador’s history in 3D, the tools he uses, and how HDR Light Studio was used for John Wick 2.
Amador, how did you get started in 3D?
I’ve always had a passion for drawing and painting, and I knew I wanted to work in a creative field when I grew up. In high school, I took scenic design classes where we built sets for plays. It taught me how to work in a team environment which I loved. 3D seemed to be a mixture of those traditional mediums taken to the next level. I figured demand for that kind of work would only grow over time, so I made a strategic decision to study “computer animation” in College.
Alberto Luque Marta used HDR Light Studio for the first time to light his project. We were excited to know about his first impression.
He said “The advantage is quite clear, you have the possibility to create a study light or custom fill light to illuminate the model you are going to light and not use a pre-made one. Continue reading →
Ars Thanea is an award-winning CGI Studio and home to very talented creatives, thinkers and makers who blend mixtures of ideas and craft around extremely engaging stories to deliver stunning, effective results for their clients.
Ars Thanea loosely translates from Greek as ‘the art of imagination’ and when we visited their Warsaw studio it quickly became apparent that they live up to their name.
The predominantly glass building is papered with drawings penned by their artists. The space is broken up creatively by wood, rope and other structural features that retain a feeling of openness. A variety of interesting lighting rigs add to the ambience of the different areas and there’s even a bed if the day becomes a bit much and you feel like a nap.
We were there to understand the role that HDR Light Studio plays in the creation of their beautiful work and spent time getting under the hood on some recent projects. You can see the results in our video below.
A massive thanks to our amazing hosts at Ars Thanea for being so welcoming.
Left to right: Marcin Molski (Ars Thanea), Mark Segasby (Lightmap), Lucy Cooper (Lightmap), Aleksandra Watras (Ars Thanea)
Founded in 2008, Bildbotschaft is a German CGI and retouching studio specialising in the creation of high quality, beautiful images. Bildbotschaft collaborates with leading creatives and agencies to achieve the most creative outcomes possible.
Called out as one of the world’s top 200 digital artists by the Luerzer’s Archive, Founder and owner Markus von Luecken is a renowned digital artist whose work has been featured in numerous magazines and books about photography and digital art globally including ‘Graphis ‚100 Best in Photography‘ and One Eyeland ‘Best of the Best Photographers’.
Markus loves digital art and enjoys working with emerging and established talents from the creative industry. His work is based on the quintessence of photography: painting with light.
Kaoru Toyoguchi is a Designer at the JVCKENWOOD Design Corporation in Japan, where he produces beautiful still images and animated visualizations of their products for packaging, catalogues and online. We caught up with Kaoru, who uses HDR Light Studio on 100% of his images, to understand why.
It’s about fluid dynamics, color, taste, and chocolate and caramel in a loving embrace. Everything was created in 3D and sculpted in Mudbox. Lighting was done in HDR Light Studio 5 and rendered with Maya/Mental Ray.
Tom Nowak is a VRED Artist and CEO at Lean Design GmbH, Germany. He specializes in computer generated imagery for the automotive industry. We caught up with Tom to ask him about his career in computer generated imagery and his workflow. Continue reading →