Luminous Creative Imaging is an Amsterdam-based studio created by Fedde Souverein and Rutger Luijs, specialising in complex visuals including 3D/CGI, illustration, digital photo manipulation, photography and video.
We recently featured Luminous’ immersive ‘Dope Not Broke’ campaign designed to promote MSI’s new range of budget gaming motherboards. Managing Director Fedde shared with us an inside view of their workflow and how the stunning images were brought to life with the help of HDR Light Studio. Continue reading →
Lightmap recently came across Troublemakers wonderful Alhambra jewellery collection for Van Cleef and Arpels on Behance; a global campaign created alongside directing duo Burcu and Geoffrey for the French agency, Mazarine. We reached out to the Paris-based studio’s executive producer, James Hagger, to find out how they developed the animation, the challenges involved, and how HDR Light Studio’s simplicity heightened their creativity.
My latestproject here at Lightmap involved learning how to create realistic knitted material in order to develop a teddy bear. Developing hair on a model is a technique I most recently learnt when working on my Christmas Project, however, the challenge of this particular project involved learning how to create a realistic wool that would wrap-around my model correctly.
Lightmap caught up with the talented people at Midcoast Studio to discuss their history, success and how HDR Light Studio enables them to achieve maximum believability in their renders.
A friendship and shared vision to one day open a studio that would serve as a collaborative hive of creativity culminated in the creation of Midcoast Studio, a leading visual solutions studio based in Detroit, Michigan. Founded with traditional photography values at heart in 1984 by fellow Rochester Institute of Technology graduates, Madison Ford and Paul Slocum, the studio has experienced incredible success in the commercial photography field. Their talent and collaborative approach have led a number of high calibre automotive companies to trust their vision, including the iconic Harley Davidson brand. Continue reading →
Marc Greyvenstein is a 3D Artist at The Mill in London; a studio home to world-class visual effects, cutting-edge technology and creative excellence. With over 15-years of industry experience, specialising in lighting, texturing and look development, Marc takes us through his workflow when re-creating the McLaren 570S model, lit stunningly with HDR Light Studio.
We spoke with Felipe Mirez, Visual Director at Falcon Northwest in Medford, Oregon about his experience of working across different industries, challenges he’s faced as a CG artist and how HDR Light Studio plays a key part in his workflow.
Congratulations to Felipe and his team for being awarded ‘Best Regional TV & Multi-Market Cable – Use of Animation’.
Lightmap:What sparked your interest in animation and becoming a Multimedia Animation Artist?
Felipe:Long ago as a kid, I was watching Star Wars for the first time. I was awe-stuck looking by the animation and this is where it all began. I started pursuing stop-motion and 2D animations as a hobby and I just couldn’t stop loving it. Fortunately, the new world of CGI started to flourish in the early 90’s and I was fortunate to witness and experience the trend. Continue reading →
We came across a stunning piece of work by Japanese 3D artist Masayoshi Shinohara. A lifelike portrait of Nozomi Sasaki, a fashion model in Japan. We were pleased to discover the shot was lit with the help of HDR Light Studio. So we got in touch with Masayoshi to find out how HDR Light Studio helped with the lighting process in Maya with Arnold Render.
“I took photos for reference. For the test, I used an exterior HDRI for lighting. But when I compared the reference with test render image, I could see I needed more natural sunlight and soft shadows, and I noticed the specular and reflections were not high enough.
I used HDR Light Studio to settle these problems easily. LightPaint helped me a lot. Increasing/decreasing light in a moment. I could change the light direction exactly as I wanted.
The realistic reflections in the eye, and skin specular – these are made using HDR Light Studio’s preset light source content. There are lots to choose from. Then I made fine adjustments in each light’s properties. It’s a simple workflow.
My final render is using only one SkydomeLight with a HDRI map from HDR Light Studio.”
Additional Project Details:
Modeling and details done in ZBrush.
Texture painting in Mari.
Hair using GeoMayaHair.
Rendered in Maya, Arnold (alShader).
To see more of Masayoshi Shinohara work, visit: shimasay.com