Category Archives: 3ds Max

Wonder Vision: Passion for Detail

Lightmap recently visited the Wonder Vision studios in Henley-on-Thames to interview co-founders, Joe Thomas and James Elderton about the companies university origins, their passion for detail, and how HDR Light Studio has made their lighting workflow more efficient.

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After spending a short afternoon with Joe and James of Wonder Vision, I couldn’t help but feel a sense of admiration for their artistic passion and innate sense of confidence – it wasn’t a case of ‘if’ they were to be successful all those years ago, but when.

Joe and James met as fresh-faced students studying Product Design at Loughborough University; both ambitious to do more than graduate and work at an agency creating someone else’s vision – they wanted to create their own. Whilst on placement during their third year, Joe and James envisioned a plan to launch their own CGI production studio offering high-end photoreal services. Their ambitious seeds were officially sown in 2010 and Wonder Vision was born.
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Midcoast Studio: Driven to Succeed

Lightmap caught up with the talented people at Midcoast Studio to discuss their history, success and how HDR Light Studio enables them to achieve maximum believability in their renders.

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A friendship and shared vision to one day open a studio that would serve as a collaborative hive of creativity culminated in the creation of Midcoast Studio, a leading visual solutions studio based in Detroit, Michigan. Founded with traditional photography values at heart in 1984 by fellow Rochester Institute of Technology graduates, Madison Ford and Paul Slocum, the studio has experienced incredible success in the commercial photography field. Their talent and collaborative approach have led a number of high calibre automotive companies to trust their vision, including the iconic Harley Davidson brand.
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Congrats to Goon on his Winning Shot!

We caught up with 3D artist Goon after he won a recent render challenge over at AutomotiveCGI. We were delighted to find out the shot was also lit with HDR Light Studio!Goon Overhead

“I’m a 3d Artist from Sydney, Australia. I’ve always had a passion for drawing and painting, and I knew I wanted to work in a creative field when I grew up. I have been working in the advertising industry for the last 8 years, primarily on large scale print images, which is undoubtedly my core passion. Continue reading

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HDR Light Studio – Connections Chart

HDR Light Studio can work with a wide range of leading 3D software. We have made this chart to easily see the connection features that are supported by each connection.

HDR Light Studio - Connections Chart

Click here to open a PDF version that also includes full descriptions of all 6 features.

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Felipe Mirez – “As an artist, be open minded”

We spoke with Felipe Mirez, Visual Director at Falcon Northwest in Medford, Oregon about his experience of working across different industries, challenges he’s faced as a CG artist and how HDR Light Studio plays a key part in his workflow.

Congratulations to Felipe and his team for being awarded ‘Best Regional TV & Multi-Market Cable – Use of Animation’. 

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Lightmap: What sparked your interest in animation and becoming a Multimedia Animation Artist?

Felipe: Long ago as a kid, I was watching Star Wars for the first time. I was awe-stuck looking by the animation and this is where it all began. I started pursuing stop-motion and 2D animations as a hobby and I just couldn’t stop loving it. Fortunately, the new world of CGI started to flourish in the early 90’s and I was fortunate to witness and experience the trend. Continue reading

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Shadowplay – Customer Feature Video

Shadowplay

Shadowplay are a UK based studio providing CGI, Photography, Film, VR, Animation and Retouching services. They are visual storytellers with the skills and vision to bring any ideas to life.

We visited their studio in Gloucester to find out more about their work, tools and how HDR Light Studio is helping them to light their CGI images. We spoke with 3D Artist, Alex Birchmore.

Enjoy the video below.

A big thank you to the team at Shadowplay for hosting and spending their time with us.

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In conversation with Derek DSouza – Happy Finish

Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)

Derek Dsouza

Derek DSouza

We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading

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Alberto Luque Marta – First experience with HDR Light Studio

Alberto Luque Marta used HDR Light Studio for the first time to light his project. We were excited to know about his first impression.

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He said “The advantage is quite clear, you have the possibility to create a study light or custom fill light to illuminate the model you are going to light and not use a pre-made one.
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Ars Thanea – Customer Feature Video

Ars Thanea is an award-winning CGI Studio and home to very talented creatives, thinkers and makers who blend mixtures of ideas and craft around extremely engaging stories to deliver stunning, effective results for their clients.

Ars Thanea loosely translates from Greek as ‘the art of imagination’ and when we visited their Warsaw studio it quickly became apparent that they live up to their name.

The predominantly glass building is papered with drawings penned by their artists.  The space is broken up creatively by wood, rope and other structural features that retain a feeling of openness.  A variety of interesting lighting rigs add to the ambience of the different areas and there’s even a bed if the day becomes a bit much and you feel like a nap.

We were there to understand the role that HDR Light Studio plays in the creation of their beautiful work and spent time getting under the hood on some recent projects.  You can see the results in our video below.

A massive thanks to our amazing hosts at Ars Thanea for being so welcoming.

Lightmap and Ars ThaneaLeft to right: Marcin Molski (Ars Thanea), Mark Segasby (Lightmap), Lucy Cooper (Lightmap), Aleksandra Watras (Ars Thanea)

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