Category Archives: 3ds Max

Shadowplay – Customer Feature Video

Shadowplay

Shadowplay are a UK based studio providing CGI, Photography, Film, VR, Animation and Retouching services. They are visual storytellers with the skills and vision to bring any ideas to life.

We visited their studio in Gloucester to find out more about their work, tools and how HDR Light Studio is helping them to light their CGI images. We spoke with 3D Artist, Alex Birchmore.

Enjoy the video below.

A big thank you to the team at Shadowplay for hosting and spending their time with us.

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In conversation with Derek DSouza – Happy Finish

Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)

Derek Dsouza

Derek DSouza

We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading

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Alberto Luque Marta – First experience with HDR Light Studio

Alberto Luque Marta used HDR Light Studio for the first time to light his project. We were excited to know about his first impression.

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He said “The advantage is quite clear, you have the possibility to create a study light or custom fill light to illuminate the model you are going to light and not use a pre-made one.
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Ars Thanea – Customer Feature Video

Ars Thanea is an award-winning CGI Studio and home to very talented creatives, thinkers and makers who blend mixtures of ideas and craft around extremely engaging stories to deliver stunning, effective results for their clients.

Ars Thanea loosely translates from Greek as ‘the art of imagination’ and when we visited their Warsaw studio it quickly became apparent that they live up to their name.

The predominantly glass building is papered with drawings penned by their artists.  The space is broken up creatively by wood, rope and other structural features that retain a feeling of openness.  A variety of interesting lighting rigs add to the ambience of the different areas and there’s even a bed if the day becomes a bit much and you feel like a nap.

We were there to understand the role that HDR Light Studio plays in the creation of their beautiful work and spent time getting under the hood on some recent projects.  You can see the results in our video below.

A massive thanks to our amazing hosts at Ars Thanea for being so welcoming.

Lightmap and Ars ThaneaLeft to right: Marcin Molski (Ars Thanea), Mark Segasby (Lightmap), Lucy Cooper (Lightmap), Aleksandra Watras (Ars Thanea)

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3ds Max Artist: Jomar Machado

Jomar Image 1

Jomar Machado Is a freelance 3ds Max Artist from Brazil who creates beautiful product images for advertising agencies in Rio de Janeiro. He specializes in automotive imagery.

We caught up with Jomar to ask him how the tools of the trade have changed during his career and how he’s managed to stay at the top of his game. Continue reading

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Area Lights added to 3ds Max and Cinema 4D Connections

12th May 2016 – Today, Lightmap announces the immediate availability of HDR Light Studio version 5.3.3. This new release adds ‘Area Lights’ to the 3ds Max and Cinema 4D Connections, allowing users to interactively create and control both a HDRI Map and set of Area Lights with the same ‘artist friendly’ ease of use that has made HDR Light Studio a favourite lighting tool with professional 3D artists.

Introduction to Area Lights in 3ds Max


The 3ds Max Connection supports Area Lights for these compatible renderers:
V-Ray, Maxwell, Octane, Thea and Corona.

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3ds Max Artists: Brendan McCaffrey

Brendan McCaffrey - 1

“I have been using HDR Light Studio for about 5 years now and it’s my constant companion. I have produced 200+ images and animations lit only with custom HDRI maps”

Brendan McCaffrey is a 3D artist and long time user of HDR Light Studio. We had a chat with him to find out more about his background, 3D tools/workflow and more. Of course this is a great opportunity to showcase his amazing imagery too! Continue reading

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HDR Light Studio lights up Ford Campaign

CircleMedia - Ford Range

We were delighted to receive these images from HDR Light Studio users CircleMedia.
Produced using 3ds Max / V-Ray / HDR Light Studio 5.

CircleMedia - Ford Edge CircleMedia - Ford Mustang

 

 

 

Project Credits
Client: Ford
Agency: Blue Hive, London
Creative Director: Bryn Attewell
Art Director: Mark Dickens
CGI: CircleMedia
Retouching: CircleMedia

Edge in HDR Light Studio

 HDR Light Studio was used to add specific highlights to the vehicles.

 

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3ds Max Artists: Ars Thanea

Ars Thanea Logo

 

Ars Thanea is an Advertising Agency and Creative Production Studio based in Warsaw, Poland. They constantly deliver award-winning works for international and local brands, with a reputation for a bold approach with a huge love of polishing every detail. The company emphasise that every success they earn, they owe to the most professional people on board and the highest quality tools used on a daily basis.

Ars Thanea have been HDR Light Studio users since version 1.5. We caught up with them recently to find out how HDR Light Studio 5 was helping their lighting workflow.

“HDR Light Studio is definitely great software. The most important thing while using it is the huge improvement on efficiency for the whole Ars Thanea team. We can speed up production processes still keeping the highest standards of quality in our projects, which is priority number one for us.”
Marcin Molski – Business Unit Director

Piotr Nowacki

Peter Nowacki, 3D Artist, Ars Thanea – www.pnowacki.com

“HDR Light Studio is a perfect tool for product renders. I like it both with lighting up various materials, my favourite one is metal, and for creating the light for the main scene. While working on one of the recent projects, HBO Oscar Night, I used HDR Light Studio to get rid the reflection from the statue edges and to create the overall scene mood. I love this possibility of adding all the little lights – it allows me to present every single detail and show the product in a full glory. I also do appreciate that the software works very fast and has a enormous impact on my workflow.”

HBO The Oscar Night - HDR Light Studio

HBO The Oscar Night


 

Anna Mierzejewska

Anna Mierzejewska, 3D Artist, Ars Thanea – www.anagraphics.pl

“I like to use HDR Light Studio in projects that combine a photo shoot with 3D CGI. It’s so great that I am able to recreate and match the whole lighting set up so easily with HDR Light Studio. Most of all I love that, despite the simplicity of user interface, there is a huge variety of individual, realistic lighting. One of my favourite features is the Light Paint option, which lets you add highlights easily, right where you want them to be.”

DUPont Detail

DU Pont Ad


 

Pawel Szklarski

Pawel Szklarski, 3D Artist, Ars Thanea – www.pawelszklarski.pl

“I have worked in the CGI industry over 10 years. I may say now, that over that time the automotive field became my hobby horse, which you can clearly see through my portfolio. They know this very well in Ars Thanea, and I’m consequently assigned to such projects. I’m responsible for lighting, shading and the rendering stages, so HDR Light Studio is like my second hand. The software is just irreplaceable in lighting-up the models in the scene, but I also use it to create the HDRI reflection maps of every part of the vehicle model – such as body, wheels, headlights, etc. Then I put the main HDRI maps to the “reflection” feature in the Light Dome, which makes combining the extra reflections much easier in the compositing process.”

Mercedes_Benz_CLA

Mercedes_Benz_CLA_detail

 

Many thanks to the whole team at Ars Thanea for being awesome HDR Light Studio users, producing amazing work and spending time working with us on this feature. To see more amazing imagery from Ars Thanea – visit their web site at: www.arsthanea.com

15 Day Trial

 

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Polishing Automotive Imagery

In few minutes, HDR Light Studio can make a real difference to the final image. See how Spellwork Pictures enhanced this shot using HDR Light Studio, to add more lighting to enhance the appearance of the car. A polished final result, rendered in V-Ray for 3ds Max.

Thanks to spellwork.de and moofe.com

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