Category Archives: Customer Stories

MODO users are loving HDR Light Studio

MODO users love how HDR Light Studio has made their work easy, simple and creative.

modo_hdrls_users_blog

HDR Light Studio is first and foremost a lighting tool, the HDRI map is simply the carriers of your lighting intent. HDR Light Studio let’s 3D artists express their lighting vision with unparalleled ease and speed within MODO. Our users light their shots faster and achieve sophisticated lighting and reflections without worrying about managing an array of complex settings.

MODO Customer Images

The new HDR Light Studio for MODO integration is helping both beginners and the most advanced users to create better lit imagery. Let’s hear what some of our MODO users are saying about HDR Light Studio… Continue reading

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HDR Light Studio – Animation Showreel

We are delighted to release the HDR Light Studio ‘Animation Showreel’, containing animation projects lit using HDR Light Studio. We put it together especially to show at BFX, an exciting new Visual Effects and Animation Festival in the UK.

A big thanks to our amazing customers who kindly shared their work and made this showreel possible. Enjoy!

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Outpost – Legendary Lighting

 Sheikh Final

Outpost were approached by international agency Sheiks Legend and asked to create a striking promotional image for both print and digital media.

Rhys White explains “Our goal was to create a high resolution, highly detailed image that felt tangible, something that looked like a physical sculpture of significant size and weight. Particular attention was paid in crafting imperfections such as grit, fine pits and scratches across the surface of the model.

HDR Light Studio was the perfect tool to devise the level of lighting realism required to produce the desired look. Using a decimated version of the final geometry, multiple lighting setups were created quickly and accurately to suit a range of metal materials. These subtly unique lighting passes and their corresponding materials were rendered separately using V-Ray and then composited to produce the final result.” Continue reading

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Previs: Lighting a BMW Commercial with HDR Light Studio

Thanks to Matt Workman for letting us re-post this interesting article about his unique HDR Light Studio previs workflow for a video shoot.

Author: Matt Workman

In this article I walk through my process of lighting a “Social Videos Series” for BMW and the Super Bowl XLVII. First, visualizing the framing and angles in Autodesk Maya, then designing the lighting and reflections using HDR light Studio, and finally translating those results into a real world lighting set up.

INTRO / CONCEPT
In January 2013, producer Daniel Roversi @ KBS+ contacted me about a “Social Videos Series” for BMW. I was given several reference photos of what angles we were looking to capture and some basic CAD files of the cars. I collected a large sample of BMW renderings and photos from their previous campaigns as reference for lighting and framing. BMW is a very well known brand so I wanted the cars “read” as BMW and to stick with their overall lighting style.

“Part of the concept is the ability to react almost in real-time to events. We estimated, approved, pre-produced, shot and edited in 10 days.” It’s a new frontier in advertising where brands are in direct contact with their customers through outlets like Facebook, Youtube, and Twitter. When the Ravens won the Super Bowl the “Winner” spot was released within seconds.

FRAMING / ANGLES
Using the floor plans of the stage and some reference photos I had taken on the tech scout, I recreated the stage and cyc in 3D using Autodesk Maya. It was important that any angles and lighting setups I created in 3D could be possibly within the physical restrictions of the stage. After calculating where the camera would need to be for each angle (front, three quarter front, and profile) with Maya’s 3D camera I was ready to start lighting.

LIGHTING PREVIS

LEFT MONITOR: Canon C300 live video tap, RIGHT LAPTOP: Autodesk MAYA running HDR Light Studio 4.0 + Maya Plug-in

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HDR Light Studio brings light to the CINEWARE launch

Cineware Launch

If you work within the world of computer graphics, unless you have been hiding under a rock for the last few months, you will have seen the big news coming from Maxon and Adobe – the launch of CINEWARE!

In an industry first, Maxon have built a live connection within After Effects so users can work with their 3D content inside their compositing workflow. You can import native CINEMA 4D scenes as assets in After Effects and utilize CINEMA 4D’s powerful multi-pass workflow as layers to achieve your vision. Update the CINEMA 4D scene at any time and you’ll instantly see the results inside After Effects. There’s no need to wait for long renders or manage intermediate files because the CINEMA 4D render engine is built right in After Effects. Your 3D workflow has never been easier.

Here at Lightmap we are very excited by this new solution that breaks down the barriers between 3D and compositing. Our excitement grew when we discovered HDR Light Studio had been used to light some of the content used for the big launch. One of our users lit the impressive Whiskey animation with fluid simulations using HDR Light Studio. It was perfect for such refractive and reflective materials to use HDR Light Studio to place the highlights perfectly. We helped our user meet a tight deadline and the job rendered fast using image based lighting. The results rendered with the native CINEMA4D renderer speak for themselves. The shot looks gorgeous.

 

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HDR Light Studio lights up Shanghai Motor Show

weareflink hdr light studio

weareflink have just shared with us an excellent new spot they produced for the VW CrossBlue Coupé, shown at the Shanghai Motor Show 2013. HDR Light Studio 4 played a significant role in lighting the car exterior and interior shots, and was used in conjunction with Cinema 4D and V-Ray. The results are excellent.

They also kindly shared with us some screen grabs of HDR Light Studio in action with their scene. So you can see how the HDR environments were augmented with additional lighting to craft the look of the car. The black and white views are from HDR Light Studio’s LiveLight view which provides feedback on reflections and illumination, allowing the artist to concentrate on controlling the light across the vehicle surfaces without the overhead and distraction of the final scene materials – which would be slow to render with a complex model.

HDR Light Studio Exterior Lighting

 

HDR Light Studio Interior Lighting

A big thanks to Andreas Lampe and Torben Kliefoth for sending us your amazing content.

Here’s the final video – enjoy!

VW CrossBlue Coupé – Shanghai Motor Show 2013 from weareflink on Vimeo.

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Framestore’s award winning Qualcomm Snapdragon spot- Lit by HDR Light Studio

Framestore and HDR Light Studio

Framestore have been using HDR Light Studio to light variuos shots recently. We caught up with Andy Rowan-Robinson, CG Supervisor, who explains their use on a recent TV spot for Qualcomm.

HDR Light Studio Screen Grab with Maya and Arnold

“In the Snapdragon spot HDR Light Studio was used from blocking out the lighting right through to adding the final tweaks. It allows an extremely quick method to correct our orientations and quickly balance the base HDR images that we send to our renderer. We can play with the general levels of these base images before we go in and lighten and darken specific areas on the fly to create the shape and look that we are after. Continue reading

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