Author Archives: Swayam Prabha

About Swayam Prabha

As Digital Marketing Intern, Swayam is managing the website and social media platform for Lightmap. She is inviting customers to share their stories in form of content and images on how they use HDR Light Studio to light their shots. When she isn’t dealing with digital marketing, she would be talking about her country - India, cultural traditions and travelling.

In conversation with Derek DSouza – Happy Finish

Founded in 2004, Happy Finish is a globally renowned Production Studio and Agency offering a vast range of cross-platform creative production services including VR, AR & Mixed Reality, 360 images, Stills Retouching & CGI, Animation and Motion Production & Post, as well as Artificial Intelligence. (Wow, that’s a lot of services!)

Derek Dsouza

Derek DSouza

We spoke to Derek DSouza, a CG Artist based at Happy Finish’s Mumbai Office, to discuss the challenges faced by CG Artists in India, his preferred workflow to meet these demands and of course how HDR Light Studio plays a key part of their workflow. Continue reading

Share:

HDR Light Studio – Key to Sonoco-Trident 3D Success

bourjois_beauty Sonoco-Trident is the world’s fastest growing and most innovative digital brand management business. They have been using HDR Light Studio for 2 years now.

Let’s see what Sonoco-Trident 3D artists have to say about HDR Light Studio software.

  • The software allows us to very quickly create very realistic lighting set ups for our CGI scenes. It has completely changed how we build our scenes and allowed us to massively improve the quality of renders we produce.
  • HDR Light Studio is very easy to use, and gives us full control of specific highlights and shadows with its full spectrum of controls, presets and settings.
  • The software is perfect for creating studio style product shots, which is the bulk of what we do at Trident. It has everything you need to recreate a virtual photography studio on your desktop. Having the ability to ‘drag and drop’ a highlight means you can focus on creativity rather than technical limitations. Prefect for people who aren’t very technical, like me!

Continue reading

Share:

Duncan Dix Audi A3 project lit with HDR Light Studio

Duncan Dix is D&AD awarded Creative Director with 10 years’ experience across Broadcast, Film, Live Event & Print. Duncan lit Audi A3 images with HDR Light Studio and shared his story of lighting with us.

Audi A3

Audi A3

Here is what he says- I’m finding Light Studio indispensable. It’s one of those things – once you use it it’s hard to go back to a workflow without it.

Continue reading

Share:

John Wick 2 – Amador Valenzuela’s stunning work lit with HDR Light Studio

amador_photo_01

Amador Valenzuela is Founder & Creative Director of Black Book Studio. Black Book Studio is a creative studio focused on design & animation for the entertainment, advertising, and independent entrepreneur communities.

john-wick-titles-grid

Black Book recently used HDR Light Studio for lighting the opening shots in the movie John Wick 2. We got in touch to find out more about Amador’s history in 3D, the tools he uses, and how HDR Light Studio was used for John Wick 2.

Amador, how did you get started in 3D?
I’ve always had a passion for drawing and painting, and I knew I wanted to work in a creative field when I grew up. In high school, I took scenic design classes where we built sets for plays. It taught me how to work in a team environment which I loved. 3D seemed to be a mixture of those traditional mediums taken to the next level. I figured demand for that kind of work would only grow over time, so I made a strategic decision to study “computer animation” in College.

Continue reading

Share:

Alberto Luque Marta – First experience with HDR Light Studio

Alberto Luque Marta used HDR Light Studio for the first time to light his project. We were excited to know about his first impression.

audi_1

He said “The advantage is quite clear, you have the possibility to create a study light or custom fill light to illuminate the model you are going to light and not use a pre-made one.
Continue reading

Share:

2017 Survey Winners

At Lightmap, we enjoy doing customer surveys to understand what you love about HDR Light Studio and what you want us to improve. We are grateful to our customers who took time to complete the survey and share some amazing insights. It will definitely help us shape the software in future.

Through the survey, we found that 98% of customers would recommend HDR Light Studio to a friend or colleague. This is a big achievement for us! Thank you for loving and lighting with us.

Continue reading

Share:

Lighting Software for Jewellery Rendering

“HDR Light Studio significantly enhanced the quality of my rendered images.” Cary James, Tiffany

Rings, bracelets and jewels are so shiny and reflective; they can be notoriously difficult to light when making computer generated images to replace photography. HDR Light Studio makes it easy to fully control and place reflections exactly where you want them in an instant. Say goodbye to jewelry renders that look like CAD models; your customers will think it’s a photograph when lit with HDR Light Studio.

Cary James - Rings

Cary James – Rings

Continue reading

Share:

Lighting Software for CGI Advertising Imagery

Commercial advertising imagery can require 3D artists to create works of art within a matter of days, even hours.

HDR Light Studio provides commercial artists with a huge amount of creative freedom to quickly create photo-real lighting effects to enable hyper-real advertising imagery. Make images for the highest profile advertising campaigns faster than ever with HDR Light Studio.

PK3D - Hotpoint Rendered in V-Ray for 3ds Max

Hotpoint – PK3D

HDR Light Studio software has become a firm favorite amongst those wishing to create stunning CGI advertising images. Lighting is powered by a dynamic HDRI map, generated on the fly. The final lighting has all the benefits of image based lighting – which is stunning images, where illumination and reflections work in perfect harmony. Continue reading

Share:

Lighting Software for Packaging Rendering

Quickly and easily create perfect HDRI lighting for your pack shots!

Professional photographers go to great lengths to perfectly control the lighting around pack shots. They shape the reflections and illumination to communicate the form and materials that have been so carefully considered in creating the packaging design. Packaging is an extension to the brand, which is why it’s so important to get the lighting perfect.

Dior Bottle by DVH Visual Productions

Dior Bottle by DVH Visual Productions

Continue reading

Share: