Author Archives: Mark Segasby

About Mark Segasby

Mark Segasby is the Co-Founder and CEO of Lightmap. His background as a first class product designer and visualization artist led to the development of HDR Light Studio lighting software in 2009. Since then he has been working with 3D artists and designers around the world, helping them light their shots faster and with more creative control. Because HDR Light Studio works with all leading 3D software and renderers, Mark has gained considerable knowledge and experience of the rendering industry, being up to date with all the latest developments through Lightmap’s partnerships with the companies in this field. He is on a mission to teach 3D artists the importance of lighting as a key ingredient in the success of their imagery.

Jeff Patton NVIDIA feature

There’s a nice feature on Jeff Patton and his work using 3DS Max with iRay on the NVidia web site. Check it out here: http://www.nvidia.com/object/mercedes-benz.html

It does however fail to mention that Jeff has been a long time user of HDR Light Studio in his work, and in fact it’s a key component in achieving his superb results. Nearly all Jeff’s renders now utilize HDR Light Studio – in most cases representing all of the lighting for the scene. Jeff is able to take background photographs and build convincing HDR environments using HDR Light Studio to work on top of existing HDR environments from other locations and craft them using additional lighting and effects – so you’d never guess no HDR was shot on the background location.

The results are great car renders that bring out the best in the vehicle whilst bedding the car into the background. Certainly iRay and HDR Light Studio has proven to be an ideal partnership here.

Share:

More than cars and product shots! So cool!

One of the most amazing things about working at Lightmap is seeing the images our customers send us… we are often impressed and sometimes surprised. We were very pleased when Piotr at Ars Thanea (www.arsthanea.com) shared these images with us. Piotr has now adopted HDR Light Studio as his main lighting tool when working in 3DS Max. He creates the overall lighting as a HDRI using HDR Light Studio…sometimes adding light to an existing HDRI… and then adds maybe one CG directional light mainly for controlling more distinct shadows. Continue reading

Share:

PI-VR IMPRESS 3D

Just got back from an amazing event in Berlin – IMPRESS3D by PI-VR

It was a great opportunity to meet our VRED plug-in users all in one place. Because HDR Light Studio is very easy and intuitive to use… we don’t hear too much from our customers. But meeting face to face we could hear how our lighting tool had fitted so well into their rendering workflow. Continue reading

Share:

The Most Incredible Valve Rendering You’ll Ever See

We spotted this posting over at the KeyShot blog. It seems Tim, one of our HDR Light Studio for KeyShot plug-in beta testers has been creating some awesome renders during the beta phase…

Check out the KeyShot blog posting here:
http://blog.keyshot.com/the-most-incredible-valve-rendering-youll-ever-see

Share:

HDR Light Studio Live for KeyShot

HDR Light Studio Live plug-in for KeyShot released!

LONDON – 1st September, 2011
Lightmap Ltd is proud to announce the launch of the HDR Light Studio Live plug-in for Luxion KeyShot. HDR Light Studio brings a professional real-time HDRI lighting tool-kit directly into KeyShot to allow users to vastly improve the quality of their renders with custom lighting designs for each shot that brings out the best in the subject. With its simple yet powerful interface, 3D artists, designers and engineers of all levels can quickly transform their shots into works of art to help sell their new ideas. Existing HDR environments can be augmented to improve the quality of their renders with more control over the lighting and reflections. Continue reading

Share:

Real Suns by Hyperfocal Design

The Real Suns Light Pack adds 8 highly varied HDRI sun captures to ‘HDR Light Studio 2.0’. These can be used and positioned like any other light source. Use Real Suns to add drama and life to existing dull HDRI environments. Bring your car renders to life with a moody sunset or add interest in your reflections and highlights with the subtle cloud patterns found around the suns.

Continue reading

Share:

Precision 3D Retouching

HDR Light Studio can be used for more than just studio lighting creation. With the introduction of HDRI backgrounds and the LiveLight real-time preview in version 2.0, users can now use HDR Light Studio to enhance existing HDRI environments with additional lighting and see the effects on their 3D model in real-time. The results are a new process we call 3D retouching. Continue reading

Share:

Size and Distance in HDRI Maps

Learn how the size of objects is represented in a HDRI environment.

Let’s take some time to understand how the size of objects is represented in a HDRI environment. The most common type of HDR image format used for lighting in CG rendering is the Equirectangular format. This rectangular image format has a ratio of 2:1 and when mapped onto a sphere it correctly represents the viewpoint looking around a full 360 degrees in all directions from a point in space. These images can be created in a number of ways, but for the purposes of this discussion, lets imagine they are being captured with a Spheron camera system.

Continue reading

Share: