Author Archives: Mark Segasby

About Mark Segasby

Mark Segasby is the Co-Founder and CEO of Lightmap. His background as a first class product designer and visualization artist led to the development of HDR Light Studio lighting software in 2009. Since then he has been working with 3D artists and designers around the world, helping them light their shots faster and with more creative control. Because HDR Light Studio works with all leading 3D software and renderers, Mark has gained considerable knowledge and experience of the rendering industry, being up to date with all the latest developments through Lightmap’s partnerships with the companies in this field. He is on a mission to teach 3D artists the importance of lighting as a key ingredient in the success of their imagery.

MARI / MODO / HDR Light Studio – Sneak Peek

MOMA MARI HDRLS

We couldn’t wait to give you a sneak peek of some cool stuff we have been assisting develop.

Jacobo Barreiro has been working on a project called MOMA (Jacobo is both an amazing 3D artist and is highly technical too, he is too talented/clever and it’s just not fair!). The MOMA code creates a connection to the MODO renderer for either MARI or MAYA. For this article we are concentrating on the MARI connection and some HDR Light Studio goodness that’s been added in there too. Continue reading

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Studio Lighting Techniques with HDRI Maps

Image based lighting (IBL) using a HDRI map created with HDR Light Studio is particularly suited to perfectly lighting a single object or small collection of objects.

Studio lighting with IBL

Here we show a variety of scene set-up approaches in your main 3D software/renderer and talk about their advantages and disadvantages. The example we use here is the Stanford Dragon with a small chrome ball. Continue reading

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3D World Reviews HDR Light Studio 4

The latest edition of 3D World (164) includes an excellent review of HDR Light Studio 4 – scoring 4/5.

Here’s a small snippet:
“With its comprehensive toolset and new LightPaint feature, HDR Light Studio 4 makes the task of HDR lighting sublimely easy. Certainly for jobs where the client wants a very specific look, they can now point precisely to where they want a highlight to fall and the result is a mere mouse click away. It’s hard to see the counter argument for studios creating product shots against dropping a few hundred pounds on an application that will both save time and improve the quality of their final renders….. A near-perfect solution for bespoke HDRI lighting.

Also many thanks to Ars Thanea for providing example images lit with HDR Light Studio for the review.

To see the full review as a PDF document click here

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HDR Light Studio 3.0 has arrived!

Lightmap launches HDR Light Studio version 3.0


HDR Light Studio v3.0 features: Collada support, new light blending modes, custom fall-off curves and faster render times

 

Click here to see full list of new feature and demo videos

1st January 2012 – Lightmap today announced immediate availability of HDR Light Studio v3.0 – the most incredible version yet of their groundbreaking real-time lighting software. Packed with new features including; localized exposure, color and saturation tools using new light blending modes, custom fall-off curves, a new color system for lighting artists and Collada support. Continue reading

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Lighting Contest 2011 – Results

First of all… big thanks to everyone who entered. It was great to see what our customers have been up to with HDR Light Studio.

It wasn’t easy to choose the winners from the wide range of entries and subject matter we received. The top 3 represents the selections of all the judges… but we were by no means all in agreement – this was tough… many images were really great and it is a very subjective task. This competition was all about the lighting and how the image based lighting had contributed to the final render. The top 3 images clearly demonstrate how good image based lighting, even if it is simple and subtle, can bring a 3D object to life.

Onto the results… (Fanfare!) Continue reading

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Stanley Black and Decker

Lightmap are delighted to have Stanley Black & Decker onboard as new users of HDR Light Studio software.

“The HDR Light Studio plugin for KeyShot has dramatically improved our workflow. We now have full creative freedom to experiment with different lighting schemes with dynamic results. The combination of KeyShot and HDR Light Studio is our design teams complete solution for digital 3D visualization. “
Dave Miller, Designer, Stanley Black and Decker

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Jeff Patton NVIDIA feature

There’s a nice feature on Jeff Patton and his work using 3DS Max with iRay on the NVidia web site. Check it out here: http://www.nvidia.com/object/mercedes-benz.html

It does however fail to mention that Jeff has been a long time user of HDR Light Studio in his work, and in fact it’s a key component in achieving his superb results. Nearly all Jeff’s renders now utilize HDR Light Studio – in most cases representing all of the lighting for the scene. Jeff is able to take background photographs and build convincing HDR environments using HDR Light Studio to work on top of existing HDR environments from other locations and craft them using additional lighting and effects – so you’d never guess no HDR was shot on the background location.

The results are great car renders that bring out the best in the vehicle whilst bedding the car into the background. Certainly iRay and HDR Light Studio has proven to be an ideal partnership here.

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More than cars and product shots! So cool!

One of the most amazing things about working at Lightmap is seeing the images our customers send us… we are often impressed and sometimes surprised. We were very pleased when Piotr at Ars Thanea (www.arsthanea.com) shared these images with us. Piotr has now adopted HDR Light Studio as his main lighting tool when working in 3DS Max. He creates the overall lighting as a HDRI using HDR Light Studio…sometimes adding light to an existing HDRI… and then adds maybe one CG directional light mainly for controlling more distinct shadows. Continue reading

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